Senspa was in need of a new website as its existing site not only failed to represent their brand and the experience Senspa offered, it also lacked the required functionality to move the business forward.

The design was out of date and hard to navigate so after producing a website project brief, Senspa proceeded to review suppliers and following a comprehensive tender process Generate UK was chosen.

Senspa’s business development plan was to increase website traffic, improve how they interacted with their online community whilst striving to increase online sales and business.  They were confident that once a person had experienced the luxurious hydrotherapy pool, soothing thermal rooms, revitalising sensory showers, indulgent treatments and exquisite Thai food they would certainly come back to embrace their unique experience again.

Part of the overall process was to seek a new platform that provided stability and an online marketing agency to deliver their online vision.  Generate UK was chosen due to their design, project management, online marketing expertise and experience in delivering successful online solutions within the leisure market.

Sitekit content management platform was chosen based on its ease of use, excellent publishing process and management tools. This would allow Senspa to market their website, embrace online technology and build a business upon a future proof and powerful web platform.

On top of designing and integrating a new website Senspa also required a bespoke online booking system and package chooser which would allow the user to interact with the website, book packages spa breaks and day experiences whilst collaborating with their internal business processes.

Lina Lotto Senspa Director commented, Generate UK have exceeded what was originally asked of them, taking an idea on paper and developing it right through to a beautiful website which now represents all that Senspa is about. We are now working with Generate UK to help support and market the site moving forward. Our website traffic has already increased by 50% month on month since we launched in January.

The result: With their proven project methodology Generate UK used their online knowledge, design and development expertise to produce a website which not only represents the experience Senspa offers but developed a website that provides Senspa with a platform for future business growth.

Generate UK, a dynamic and commercial thinking digital marketing company based in Newbury, Berkshire offer professional web services and a number of other related online marketing services that would add value to any commercial and public sector organisation.

We try to keep the blog free of obvious advertising and use it more as a source of information for our readers and customers. However in the case of this post, we thought it made sense for us to provide you with more details about our pay per click campaign management solution. We’ve done this because we know there are many companies out there who are considering running a pay per click campaign for the first time. Whilst we would obviously like to have the opportunity to work with them, we would also like to provide them with information that we think would be useful to them, especially if they have never worked in this area before. The guide below is an overview of what we offer, it is also (in our opinion) a guide that companies can use to benchmark against.

Dedicated and Professional PPC Campaign Managers

The success of a PPC campaign is dependent on being able to analyse data and quickly act upon this information. This is why it is very important to have a dedicated and experienced account manager who works with you to understand your campaign objectives. Your account manager will then work within the campaign team to research and identify the right keywords and phrases to bid on, they will also create the right PPC Ad copy designed to compel people to click.

Specialist PPC Software for Accurate Tracking

We have our own in house PPC software that allows us to run multiple campaigns across multiple platforms via one console. This is very important for larger scale campaigns as it allows us to analyse and track across the different search engines and consolidate this information. This level of information means that we can measure the success of your campaign at any time of day or night; therefore you know the impact of every pound that you spend.

Campaign Management Consulting

We work with you to understand your campaign objectives from the very beginning to the end result. This means that the campaign solution we provide you is completely optimised towards your individual company goals.

Pay Per Click (PPC) Campaign Management Services Include:

Bid management

• Budget management
• Bid management
• Keyword and key phrase research
• Copywriting and landing page improvements
• Tracking and measurement reporting
• Click fraud appraisals
• Dedicated and professional account managers
• Specialist inhouse software
• Analysis of competition

Summary

The intention of this blog post was to help people understand what type of service they should expect when they outsource their PPC campaign management. There’s lots of additional information and related blog posts if you would like to learn more. Alternatively, we’d be happy to hear from you, even if it is just for a quick chat about the types of things you should be wary of when you do PPC for the first time.

So whatever stage you are at with your own PPC efforts, we wish you luck. If you think there is something missing from our services, post a comment below, we’d love to hear from you.