Instagram & Facebook – Why?


A few hours ago I read that Facebook had acquired Instagram for $1bn… aptly enough, this news came to me via my Facebook feed. There’s also an official release here from Mark Zuckerberg My first thought once I checked the legitimacy Read more

Return On Influence: The New ROI


There is not a single activity in business which is exempted from a query regarding return on investment.  Focused strategic planning and expenditure to optimise your e-commerce mix is known to be an investment worth making for product and Read more

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Web Design

Generate UK Receives Prestigious Awards

Posted on May 10, 2012 by Mike in Digital Marketing, Social Media, Web Design, Web News | Leave a comment

Archived; click post to view.
Excerpt: Generate UK recently won not one but two awards for website development projects. We’re obviously very proud to be recognised in this way and delighted to be working with such great customers, such as The Poppy Factory and Universal Networks. The full press release announcing our wins is below. ## Digital marketing company receives best in class and outstanding achievement awards from Interactive Media Council. Newbury, Berkshire, UK (PRWEB) May 4, 2012 – While buzz surrounds concepts like email marketing and social media solutions, one company is not only well ahead of the pack, but has the awards and accolades to prove it. Generate UK, a digital marketing agency, was recently honoured with two coveted awards from the Interactive Media Awards, one for Best in Class in the Data Network category and one for outstanding achievement. “We are extremely proud to be recognised for these awards, especially with such high scores and in such competitive categories,” said Mike Robinson, director of Generate UK. “It is a testament to the quality and professionalism of our team.” The Best in Class award is the highest given by the IMA. It represents the best in planning, execution and overall professionalism. To be awarded, a site had to successfully pass through a comprehensive judging process and achieve very high marks in each of the judging criteria; this is an achievement that only a fraction of sites in the IMA competition earn each year. The award for Outstanding Achievement is the second highest bestowed by the IMA and is challenging to win. The…


2012 is looking great following a strategic acquisition.

Posted on January 31, 2012 by Kim in Blogging, Business Development, Customers, Digital Marketing, Events, Featured, Online Reputation, Other stuff, Social Media, Web Design, Web News | 1 Comment

Archived; click post to view.
Excerpt: In December 2011, Generate UK were delighted to complete on the acquisition of Web on High, an 11 year old digital marketing agency based in Newbury, Berkshire. Following this announcement, Generate UK will be moving to new premises at New Greenham Park. Following the acquisition; Generate UK now have over 20 digital specialists ranging from creative designers, an award winning development team, experienced SEO Experts and a wonderful team of Account Managers. When you make a big move like this, it’s hard not to look back and appreciate how far you’ve come. In 2008 the economy was at the start of the recession and whilst this scenario was a concern, the Generate UK Directors, Mike Robinson and Joe Baily stuck to their vision and took a giant leap of faith. They understood that despite the uncertainties, there would be a need for an agency who would help companies bridge the gap through expert knowledge and resource, offering measurable returns through emerging technologies. Our history and our ever growing client basis proves they were both right. It’s hard to believe that Generate UK began as a 2 man team, we’re now over 20 strong! Having a larger team is already proving successful with more ideas and expertise which can be passed on to our clients allowing us to be even more proactive then before. What about the new office? It’s brilliant! We have a nice big open plan office, flatscreen TV’s, a lovely big meeting room and the Director’s are keen to continually invest as they…


Fabulous Flowers Goes Live

Posted on December 20, 2011 by Kim in Blogging, Customers, Digital Marketing, Events, Other stuff, Web Design, Web News | Leave a comment

Earlier this year, Generate UK was contacted by a company based in Abingdon and Oxford, Specialising in Flower Displays and Floral Art called Fabulous Flowers. This was a project that instantly caught our eye, as we spotted a great opportunity to let our creativity run wild, creating a great looking website for an amazing up and coming company. Thanks to a great idea by the owners of Fabulous Flowers, Gary Cooper and Matthew Taylor, we split the website into 2 halves, 1 dedicated to the sale of Gary and Matthew’s handmade collections and bouquets, the other dedicated to the promotion of the events they have provided for and their best works. This demonstrated Fabulous Flowers passion to be set apart from the rest of the market, demonstrating their attention to detail and individuality. By using eye catching colours and large, vibrant graphics, Gary, Matthew and everybody at Generate UK agreed that the site could not have looked better. Why not check out the site for yourselves at: www.fabulousflowers.biz


The Poppy Factory Website Goes Live

Posted on November 16, 2011 by Kim in Blogging, Business Development, Customers, Web Design, Web News | Leave a comment

Earlier in the year Generate UK were delighted to be selected to design and build a brand new website for www.poppyfactory.org. For nearly 90 years, The Poppy Factory in Richmond, Surrey, has been making poppies, crosses and wreaths for the Royal Family and the Royal British Legion’s annual Remembrance Day appeal. Since 2007, The Poppy Factory has also been placing wounded, injured or sick veterans of all ages into jobs. Focusing on boosting employment prospects, The Poppy Factory has found and matched employers with clients, and in many cases, part-funded their clients’ first year’s salary, to allow for training into their new role. In June 2011, The Poppy Factory announced its plans to help 500 wounded, injured or sick ex-Service men and women into mainstream employment over the next 5 years. “A great year and all thanks to you…I feel stronger, fitter and more confident than ever expected entirely due to your kindness and help. I couldn’t have made it without you. The Cotswold Canal Project is just one of the jobs that has given me a new lease of life.” Paul , ex-Light Infantry To find out more about the fantastic service they provide visit thier new website at www.poppyfactory.org.    


Instant Flood Sandbags : The latest technology

Posted on November 10, 2011 by Kim in Blogging, Ecommerce, Featured, Internet Marketing, Local Search, Other stuff, Web Design, Web News | Leave a comment

Generate UK recently purchased the rights to Instantsandbags and in doing so designed and developed a new website called Instantfloodsandbags. The product itself was not only innovative and new to the market but it’s ingenious space saving design and it’s real ability to keep the water out was exciting to us. The passion and drive behind the project from day one has been fantastic; symbolising the belief and high potential in the product. From the initial thought process Generate UK utilised the internal skill set to create a brand new site which really markets Instantfloodsandbags. In the last 2 weeks the product is being marketed through it’s dedicated Facebook and Twitter page which you can follow or like. The website is now reaching  out to local counties surrounding Berkshire, Somerset and even Ireland. The sandbags are made of a jute material together with a thin layer of cotton and they contain a water absorbing gel. You are also able to securely purchase the sandbags via Paypal on the website. Flood alerts may not give you sufficient warning, but an instant flood sandbag can be stored easily to defend your home or business! Please feel free to visit the website for more details Instantfloodsandbags


Is Your Website Tablet Friendly?

Posted on October 14, 2011 by Mike in Ecommerce, Mobile and Apps, Web Design | Leave a comment

Archived; click post to view.
Excerpt: In the last quarter of 2010 more than 4.5 million tablet personal computers were sold worldwide according to ABI Research reported here in February of 2011.  That number is staggering when considering the short four month span for consumer purchases, and while 93% of the tablets were the popular Apple iPad, the key factor to note is that a global conversion of user preference is well underway. People prefer tablet personal computers for a number of reasons.  Naturally, portability is the number one advantage to owning a tablet computer.   They are lightweight and easy to pack and carry which makes them the ideal technological companion for travel.  For first time users the format of a tablet is less intimidating with a large interface that is very user friendly in its touch screen format.  Larger fonts are ideal for aging populations as well, and with fewer things to complicate the user experience (such as keyboards, speakers and other desk top additions) more late adopters are diving into a new world of mobile computing thanks to the scaled down and simplified design of the tablet computer. With so many individuals accessing content online via tablet personal computers it is important to access your website with that new (and growing) user base.  How does your business website look when displayed on a tablet?  Does your theme work when condensed to a smaller screen aesthetically or is navigation impacted in a negative way?  Any of these factors can limit opportunities with potential customers if their experience…


Website Design and CMS for Carlisle Support Services

Posted on October 9, 2011 by Mike in Customers, Web Design, Web News | 1 Comment

Generate UK were recently selected to create a new website for Carlisle Support Services. The objective of the site was to bring together the range of different services offered under the Carlisle brand into one website where they could all be easily and quickly accessed by the variety of clients that they provide for. Following a scoping and web design process, Generate UK utilised the easy to use Sitekit CMS to create a brand new site which brought together all the services that Carlisle offer into one site. It has subheadings for each service while the clever use of rolling imagery also helps to draw the visitors attention to the range of people and services that Carlisle have to offer. We’ll be providing a more detailed case study on this shortly, until then please feel free to visit their website Carlisle Support Services Webdesign and CMS


A memorable night for the Poppy Factory

Posted on June 16, 2011 by Joe in Customers, Web Design | Leave a comment

Archived; click post to view.
Excerpt: It was a beautiful night in St James’s Square at the Naval and Military Club in London to host the first ever public event for The Poppy Factory. The purpose of the event was to raise awareness of this fantastic charity and to present the plans for the next five years. The plans include the aim to raise £4 million pounds and to help 500 ex-Service men and women  get back to work. A significant challenge considering the physical and mental health related issues wounded, injured and sick ex-Service men and women face on a day to day basis, as well as coming to terms with life on ‘civvy street’. Following drinks and delicious canapés in the court yard we headed up to the King Harald V room which was absolutely packed, surpassing its capacity, with people standing at the back. This only goes to show the enormous popularity of The Poppy Factory and its cause. The presentation opened with Mrs Sara Jones CBE, DL, President of The Poppy Factory talking about Charity, the changes which have occurred over the years and how The Poppy Factory is now undergoing its biggest and most exciting development.  Sara also read out some messages of good wishes, notably one from His Royal Highness Prince Philip welcoming the intention of The Poppy Factory to increase the amount of ex-Servicemen and women into work. Melanie Waters, the first ever CEO of The Poppy Factory, then gave an inspiring presentation about the history and the vision of The Poppy…


Case Study: Mytreefrog.com – Bespoke Development of Carbon Calculator

Posted on March 16, 2011 by Fayaaz in Customers, Web Design | 1 Comment

Archived; click post to view.
Excerpt: The aim of Mytreefrog.com is to start a revolution in the way that consumers buy carbon producing products and services. Aimed at private citizens or small businesses, Mytreefrog.com have identified that we all emit carbon dioxide into the atmosphere through; Consumption of gas and electricity in the home/workplace. Emissions from our cars and other motor vehicles. Our travel habits with short/long haul flights and car, train or bus travel. Asking people and firms to be mindful of their consumption and emissions and where we can be more efficient in our domestic and travelling behaviour is essential, but we all know how difficult taking real action can be. That’s why mytreefrog.com believe we need to do the best we can to reduce our outputs, as well as offsetting what we produce from the activities we can’t or won’t realistically go without The Carbon Calculator The purpose of the carbon calculator is to create an indicative value for your carbon footprint. This calculator is not designed to be a scientific assessment of your lifestyle. In fact, Generate UK worked closely with mytreefrog.com to ensure an easy to use and rounded up estimation of the carbon emission values, based on the highest standards of research material available. The Carbon Account Once the user has found out how much carbon they emit they can use their individual “my carbon account” to purchase carbon credits and watch their carbon balance become neutral. The account can also be used to find and purchase services, such as car insurance, home utilities and travel offsetting from affiliate…


Thatches Cars Launch New Website

Posted on November 9, 2010 by Fayaaz in Customers, Web Design | Leave a comment

Archived; click post to view.
Excerpt: Generate UK are delighted to announce the launch of Thatches Cars; a new website offering chauffer driven prestige and luxury car hire… ideal for Christmas parties and weddings. Thatches Cars provide friendly and experienced drivers with high end cars, such as a Rolls Royce Phantom or a Bentley. Their challenge from a marketing perspective was to appeal to businesses as well as consumers, as a result it was important that their website had a broad appeal. The project brief provided by Thatches Cars outlined their priorities, these included: Logo and branding to be used online as well as offline marketing collateral. Website that reflected the nature of “luxury and prestige cars”. A website that was designed to be search engine friendly in order to rank for keywords and phrases. A website that would attract new sales enquiries. A website that was flexible in terms of being able to quickly change to target new markets. This was a really interesting project to be involved with as it was all about creating an online sales channel. Our objective was to reflect the prestigious nature of the luxury cars via the design, but not lose focus on what the site is there to do… attract enquiries. The site has recently launched, so it is still being indexed in the main search engines, however that has not stopped enquiries from being submitted. Ian Summerfield, Founder of Thatches Cars stated “We are simply amazed at how many enquiries we have received in such a short timeframe. We love the design and the way the…


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