You’re currently reading Generate UK’s Top 20 Digital Marketing ideas. Over the course of the next month, we’ll be sharing our experience to help you marketed your business on the Internet.

If you’re not currently book marking your online collateral we ask the question why not? It’s free and Social Bookmarking provides you with the opportunity to share your own website content and collateral with the public, through social bookmarking sites. The main one being Delicious.com

There are over 15 billion web pages published on the World Wide Web and this is growing daily. People are using sites like del.icio.us every day to bookmark their favourite pages and check out other peoples favourites. So, by bookmarking your own content, making it available to others, increases the opportunity for people to find it.

In terms of increasing your Internet Footprint, it is a no-brainer and will help to drive targeted traffic to your site. Why not click on the social media links below and investigate how it can help your business. Alternatively, we’d be very happy to have a conversation with you on 01635 550431.

You’re currently reading Generate UK’s Top 20 Digital Marketing ideas. Over the course of the next month, we’ll be sharing our experience to help you marketed your business on the Internet.

Feeds are also known as RSS. There is some discussion as to what RSS stands for, but most people opt for ‘Really Simple Syndication’. In essence, the feeds themselves are just web pages, designed to be read by computers rather than people.  News feeds allow the user to see when websites have added new content. The user can receive the latest headlines and video in one place, as soon as it’s published, without having to visit the websites you have taken the feed from.

The big benefit to RSS is that individuals can opt-in to content of interest and totally control the flow of information that they receive. If the quality of the content in the feed declines, users simply remove the feed from their RSS reader and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion.

If you would like to learn more about how RSS feeds can help your business, contact us on 01635 550431,

So now we’re all being told we’re in a deep recession, come on people…..it’s now time to start understanding how to make your budget work harder! 

Gone are the days when you threw as much as you could at the wall hoping for something to stick or you position your meta data and keywords in their rightful places and hope for the best, let’s start thinking a little bit beyond the stale old marketing techniques and start embracing the new online world. The quicker you do it and understand it the quicker you’ll get to where you need to be. Some might say you’ve already missed the boat? Personally I completely disagree, I speak to many companies daily and 70% of these companies are still nowhere near where they need to be in terms of technology, skills and knowledge so you still have time. 

We’ve reported in past blogs that online marketing is set to increase dramatically over during 2009 and the reason is ‘The Stats Don’t Lie!’ 

Let’s look at things in a simplistic manner, would you go out and buy a new Mini without test driving it first? Read a review or two? Listen to a mate who raves about how good his Mini is? No of course not, because you want to know that you’re not wasting your money and let’s be honest there’s obviously a few spare Minis out there at the moment so you’re bound to pick up a bargain. 

Thinking about the above scenario within the marketing spectrum any sensible business owner, marketing manager/director will want to be able test, track, analyse and basically understand the metrics. This will enable them to see if the activities they’re looking to invest into are going to provide them with the desired return which inevitably is sales, or switching back to the above scenario an enjoyable and reliable drive that’s not going to be a waste of your hard earned cash. 

I used to sell advertising and while I still love magazines and buy into the whole print media industry from a marketer’s perspective it’s a gamble. You can place numerous promotional codes on the advertisement however you can never really understand the full mechanics and your exact returns.  When I used to sell advertising I always dreaded the renewal process. Having to present to an advertiser, who the year before spent £30k with me on a repeat half page colour ad on page 7, why they should sign up for another year without any hard core facts and figures, barring the fact that our circulation had increased by 3000 was always a challenge. 

Spending money on marketing always represents a gamble however marketing online represents far less of a gamble as you can test and measure. I love that ability, test and measure! It makes everything a lot clearer and my decisions a lot easier. 

Online Marketing needs to be embraced and if you haven’t yet fear not, there is still the window of opportunity.  I spoke to a company the other day who basically was bragging that they had x amount of traffic to their site and x amount of back links which was true, however where this company failed in the online spectrum was the analytics and measuring part of equation. As, when we looked into the traffic 80% of it came from America and Google.com not Google.co.uk and the fact that they only sold to the UK was quite concerning and in relation to their links 60% came from one source which isn’t bad but isn’t really helping their SEO cause. 

Whatever online activity you feel is going to help your business, take a step and trial it as the Stats Don’t Lie! Good luck and if you need any advice call 01635 550 431 and speak to the Generate UK Team.

Due to being a nerd, I like to make a note of when a social media platform starts receiving brand recognition outside of their traditional user base. Usually it is when my mum makes reference to a particular platform or a story is carried in the Sun newspaper, as was the case with Twitter recently. The Sun were following up on famous Twitter users such as Barack Obama (who has the largest number of followers), Britney Spears and our soon to be unsuspended superstar; Jonathan Ross.

For the uninitiated, Twitter is a micro-blogging platform. So called because it allows you to send mini updates (about whatever you want) to your followers. You basically set yourself up as a user and woke up and I need coffee” (which begs the question about what is more important; Twitter or coffee) to general chit chat.

Is there a business benefit to Twitter?

As a digital agency, we’re often asked about the benefits of social media, and it is fair to say that it is not always clear at first glance. However, with Twitter we’ve identified quite a few uses for it.

• It’s a great way to interact with likeminded people, which is always handy. For example, we were recently let down at the last minute by one of our speakers at a seminar we were running. We posted on Twitter for a replacement and had six companies respond, all of whom would have done a great job.
• It’s a good way to get a heads up on new techniques and ideas. A lot of people use Twitter to share useful web sites. Sometimes these web sites turn out to be great resources, so it is a perfect way to stay informed without spending huge amounts of time researching.
• If you’ve not bought into the business benefits of blogging; then we’re not reaching you properly. From our perspective, we cannot think of many reasons why a business would not have a blog, there’s many reasons for this covered here. Micro-blogging is an extension of this and all of the benefits are the same.
• It’s simple to interact with Twitter via your mobile phone. In fact as one recent amateur photographer recently found out, it’s possible to become world famous in a matter of minutes. With this type of pulling power, the potential of Twitter is unlimited.
• If you are in a business where from time to time you have spare capacity such as hotels, restaurants, cinemas etc; then it is possible to use Twitter to communicate special offers and promotions to your followers. Twitter users are very active and conversion rates are extremely high for companies using this type of marketing.
• If you’re a larger organisation with a brand, you may find that you need to keep an eye on how your brand is represented online. If people are Tweeting about you, then you may as well Tweet about yourself and control the conversations. Otherwise, you should follow Tweetscan to see what is linked to your name/brand. As you can see, even Tesco is getting in on the act.
• We’ve already mentioned that Twitter is great for networking with likeminded people; if you take this to the next level, it is also a great way to reach out to them. Perhaps you’re looking for specialist technical skills? Need a quote for some printing? Or would like to post a link to a new position at your company? It’s all possible with Twitter.

I’m sure as more people begin to use Twitter; the business opportunities will grow. If you would like to Tweet with Generate UK, you’re more than welcome to follow us on Twitter also. We’re looking forward to your tweets.

Was this post helpful? Do you already use Twitter for your business, would you like to share your comments below? If you or your company would like to discuss social media, using Twitter or digital marketing in general, please call us on 01635 550431.

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If you’ve been to any of our seminars or met anyone from Generate UK, you’ll know how passionate we are about blogs. Particularly their importance when it comes to increasing your online footprint.

If you follow webmaster guidelines, it’s unlikely that you will be able to get your site to top rank for more than a dozen of your key phrases. Of course, there are exceptions to the rule, but generally a site is pretty static and narrow in its focus. This is where blogs can really help in terms of widening the net.

This is fundamental to our approach to digital marketing and it really works for our customers. The blog post below provides some additional information about what it takes to build and maintain a successful blog.

The Birth of a Professional Blog

The 3 main ingredients needed to build a successful professional blog are the ability to supply quality content, the need to develop and maintain a base of loyal readers, and offering quality products.

Working together these 3 components can create a steady and significant online income for the right individual.

What does it take to for an aspiring internet marketer to create and maintain a money making blog such as this?

Let’s take a look at the 3 key components needed to be a successful professional blogger:

Quality Content

The origin of any popular blog is the quality of content posted to it. Whether your posts are shocking, interesting, or informative, you need to gain the attention and then the approval of new visitors with content that appeals to them. By doing so you’ve increase the chances of them returning. Another important aspect of your content appeal is its ability to motivate visitors to recommend your site to others. This ‘viral’ effect will help boost traffic to your blog and hopefully the recommendations will continue to spiral upward from that point forward.

Maintaining Reader Loyalty

First and foremost the content of the blog must remain consistent with the original theme or purpose for which the site was created. To deviate from the original purpose of the blog would create confusion and disillusionment amongst the readers. This would eventually lead to a decrease in the subscription base.

The content now needs to supply ongoing value to readers. The heart and soul of any blog is the ability to provide useful, thought provoking, entertaining, insightful, or informative content to its readers. Failure to provide this will reduce the reader’s loyalty or discourage them from further recommending your blog to others.

Quality Products

Now that you’re maintaining reader loyalty and attracting a growing subscriber base we can make a couple assumptions here.

1) Your readers have an interest in the theme upon which your blog is based

2) You command a certain respect from your readers pertaining to your knowledge of the blog’s subject matter.

It is at this point that you can passively start to make recommendations to your readers on particular products that would fit their needs or interest.

The way you introduce your passive promoting is up to you. It can be in the form of a post that reviews a particular product, a post where the subject may naturally lead into a product referral, or even banner ads.

Take caution here not to crowd your blog with advertisements or hammer your readers with sales pitches. Remember they originally subscribed just for your content and not to be sold anything.

In order to build a successful professional blog you’ll need to maintain your consistency with the reader base. Continue to supply them with the content they desire while offering to them helpful products using a soft sell approach. You’ve worked too hard to gain their loyalty just to drive them away with your ‘overselling’ them!

T.J Philpott is an author and Internet entrepreneur based out of North Carolina.

For more information on succeeding in blog marketing and to receive a free guide that demonstrates how to find both profitable markets and products visit: http://blogbrawn.com

What do you think? Was this blog post useful? Please comment below or add to the debate. Please do not hesitate to contact Generate UK for more information and ideas about how to we can help you set up your own business blog.

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As a business, we speak about social media and the different facets of social media every day. Sometimes we raise the topic with clients because we see an opportunity for them to use social media to boost their traffic, or because a customer has raised the topic with us and they’re looking to learn more about the subject.

What we’ve learned is that many businesses in the UK are completely turned off by the phrase “Social Media”. Despite the phrase being around for a while now, it still has that connection to the consumer market; it’s still thought of as that “Myface” (sic) site where youngsters post their pictures of drunken nights out.

So this blog post is about exploring some of the more popular reasons we hear from businesses in the UK about why they are not adopting social media and what we think in return. There’s an opportunity for you to post your comments at the end.

• The bad press that has surrounded some of the larger social media sites can mean that some businesses are put off from even exploring the possibility for their company. Interestingly, these are the easiest to turn around as it is a case of realigning what social media for business is and where the benefits and the risks lay.
• The time aspect is often raised in relation to how long it can take to understand the different elements of social media, how long it takes to create content or indeed the time it takes just to take part in a community. In our opinion, this is not a good reason for not exploring social media. You should look at which facets have more resonance with your business, stick to these and do these well. The end game is to create more online discussions which will lead to more qualified customers knowing your brand and visiting your site, which hopefully will lead to more business, so it’s worth the effort.
• It’s not secure is something that we hear quite regularly. This is interesting as when you dig deeper into this subject, it’s obvious that this is a perception challenge. There have been some very alarming news stories about identity theft; however it comes down to using best practices and never giving more information away than is necessary.
• We’re worried about our brand is one of the concerns about social media that we agree with. It is absolutely paramount that you’re in control of the messaging and content that is being used and being associated with your business. This is why many of the larger US brands have adopted social media strategies that mean that all content and information they release is approved by them. The thought process here is that social media and online PR is not going to go away, therefore it is better to control what is being used rather than be controlled by it.
• It’s just a fad, is something that we hear quite a lot. In some ways, we can understand this; the hot new social media site of yesterday is often a baron waste land tomorrow. So why bother taking the time trying to keep up with what’s hot and what’s not? The trick here is to use the sites that are relevant to your market and your message. Try to use sites where a community already exists, if you prefer to build your own community be in it for the long haul.
• I just don’t get it and have no idea what social media actually is. Let us try to simplify it for you; Social Media is about online communications. Internet users have been communicating online since the mid nineties; it just was not called social media then. Social media for businesses is about using social media to enhance your brand, increase the number of conversations about your business and to drive targeted visitors to your site. This is in exchange for your business adding value and sharing their experience via a social media platform such as blogging or forums.
• What’s the value for us as a business? This is a great conversation to be involved with as this what it is all about. If someone could demonstrate the business benefits of taking part in social media, would you do it? If someone could walk you through a social media strategy and show you how to build your brand awareness, would you do it? The answer is probably yes if that new business is worth more than the cost of learning. The great thing about Internet marketing is that it is very measurable, so you should quickly be able to measure your return on investment.
• It’s just something for the youngsters, is something that we hear a lot. It’s probably a fair conclusion as well, however social media is a platform that the youngsters choose to communicate and receive their information on. Therefore, if this is a market that you want to sell to or take part in, then you must take the time to understand the medium. The ways that we communicate changes, 20 years ago there were no Internet and no mobile phones (barely) and look at how these two technologies have changed the way we do business.
• How do we manage the content? This is a concern usually raised by companies that are concerned with employees publishing rude, racist or abusive comments and are worried that posts of this nature will reflect on the business. This is a very important concern, however not one that should put you off moving forward with social media. Internal policies and guidelines are very important and making sure your staff are aware of their responsibilities will help you.
• The boss won’t allow us to use it is a very popular reason we hear from companies. This is about perception and probably one or two of the reasons we have already discussed. In our experience, a well articulated business plan that covers the benefits as well as how you plan to cope with the concerns is a good way to changes people’s minds. Most bosses are keen to increase their profits and revenues, if you can align your social media objectives with this, you should be ok. 

What do you think? Is our list accurate or are we doing UK businesses a disservice? We’d be keen to hear your feedback and comments, either use the form below or you can visit our contact us form. If you would like to discuss your social media requirements with Generate UK, quote the title of this post to lock in a 20% discount against your first purchase.

Sometimes we’re so intent on finding “the next big thing” to promote our businesses that we often miss opportunities that are already available.  Sometimes we can find a brand new marketing tool where we’re not looking for it.  Sometimes our social and business lives merge to add a new dimension to our marketing strategies.   Speed-networking and online forums are two classic examples of this.

One of the more recent combinations of the personal and professional is the use of online social networking communities. You may be aware of social networking communities already, but do you have any idea of their potential for marketing your business?  Here’s a brief introduction to the concept of Social Media Optimisation (SMO) and how it could work for you…

What is social networking?

Social networking is the use of online communities such as Myspace, Bebo and Facebook to connect and communicate with people around the world.  Its advantages to businesses include tapping into new markets and generating new business.  Promoting your company across a number of these networks is known as Social Media Optimisation (SMO).

How does Social Media Optimisation work?

Social Media Optimisation can be thought of as a trail of breadcrumbs that leads visitors to your main website. External profiles introduce your company to the members of these online communities and advertise your products and services. Think of it as the next generation of directory listings: members are attracted to your profile by its content, and then pointed in the direction of your website.

Can it help me with my Search Engine Optimisation (SEO)?

The short answer is YES. Most social networking communities register their members’ profiles with the main search engines. The longer answer is that it depends on which networks you are a part of: different communities have different success rates with SEO. Each community does, however, have its own search engines, and your profile is optimised primarily for these.

What other ways are there of attracting profile hits?

Most of the communities promote profiles that are regularly updated, and members mark interesting content for other members’ viewing. Regularly uploading fresh and interesting content to your profile will give it a greater chance of being noticed.  An effective way of generating interest is to use your profile as the springboard for an online viral campaign. Pictures and movie clips are shared between members, so an advert could potentially reach millions via platforms such as YouTube and MyspaceTV.

Do I have to pay every time someone views my advert?

No.  Although some communities offer pay-per-click advertising services, it doesn’t cost anything for a movie to spread throughout its members. Providing your advert has interesting content it could be viewed all over the world without you paying anything for global distribution!

I’m interested, but I don’t have the time to manage all these profiles…

We can do that for you - we’ll set up the profile and design it to compliment your company branding. We can even provide you with video content if you don’t already have your own! For a minimum of twelve months we’ll maintain the channel for you, updating any news and uploading media at your request. We’ll also keep your channel clean of spam, block unwanted visitors and provide monthly statistics depending on which community you choose.

What next?

This is a guest blog post by Daniel Lyddon who is Creative Director at Seraphim Pictures.

Seraphim Pictures is an independent film and television production partnership based in Wales, UK.  A fusion of the partners’ combined experience in production and acting, the Company commits itself to developing content that showcases contemporary British talent and culture.

If you would like to learn more about how the Generate UK/Seraphim Pictures partnership can deliver and market unique video solutions to your business, please visit the Seraphim website or contact them via email or call them on +44 (0) 7531 614 569.

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For a while now, there has been something about search engine optimisation that has been bothering me. It’s not the practise of SEO in general, it’s not even the multitude of companies popping up with their “New SEO services” conveniently added to their portfolio as the hot new thing to talk about. What is bothering me is that there are too many companies out there offering SEO in a market that does not offer an industry quality standard. They are offering a service in a market that has not really been defined.

This means that there is potential for customers to get ripped off and for SEO in general to be given a bad name, some will argue that this is already happening. I don’t have a huge amount of sympathy for companies who sign up with SEO firms without doing their homework, usually the better SEO firms benefit in the long term as companies who have had their fingers burned understand the true value of what SEO is and will make better decisions next time. The lesson they learn is that SEO should form a portion of their wider marketing objectives, SEO alone is only part of the story. A defined Internet marketing strategy that incorporates SEO and a whole host of other digital marketing techniques is where the magic happens.

This view and these comments are not typical of our industry, but they are a key mantra for us at Generate UK. This is because if you look at the average SEO key performance indicators, they do not sit pretty with what the company business goals might be. Let’s use keyword ranking as an example; this is a great metric that your SEO company will use to demonstrate to you that they have had a positive impact on your rankings. They have a clear before and after picture that can not be doubted. This is absolutely true, however would you use this metric when measuring the success of your site? If you were a business owner, would you prefer to measure the success of how high you rank for a specific keyword or how many new orders you have received? I know you could argue that the higher you rank the more targeted traffic you receive, but this asumes keyword research. More importantly, it assumes that you have a super landing page that is making the most from your visitors. Put another way, high rankings does not necessarily mean conversations.

Hopefully, this arguement is allowing us to make our point. SEO alone is not enough anymore, the real value from a digital marketing agency is that they should know how to deliver targeted traffic to your site, traffic that converts and is delivered within your budget. SEO absolutely forms a part of that, but it is not the total solution that is being pitched in our market space. Let’s look at another example, SEO firms will point to a growth in traffic via the search engines as a result of their work, it’s a straightforward to measurement and is undeniable. The question is whether or not that increase in traffic meant more sales for you, did it convert, did you receive more sign ups, if the answer is no, then is the increase in traffic worth it?

We maintain that the only way to measure your digital marketing agency, regardless of whether they are providing just SEO or the full spectrum of search marketing services is via conversions. Only then are they adding true value to your business and working in line with your marketing objectives. By understanding your marketing objectives, they fully understand what constitutes success, therefore the SEO companies can then provide you with metrics that actually mean something to you. SEO alone is a tool that might help you towards your goal, a digital marketing strategy will enable you to exceed it.

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The use of blogs as a personal tool to communicate is not new, there are over 100 million blogs in the so called “blogosphere” covering more topics than most of us even know exist. However it is only recently that small, medium and large enterprise customers have began to launch their own blogs. This is because they are starting to realise the value of having a blog. Not all companies have bought into this yet, so we thought it would be useful to explore what we think are the business benefits for owning a blog.

We’d like to continue to add to this list below, if you think we have missed something; please add to the debate by using our comments section.

Business Benefits of Blogging

Search Marketing purposes

By nature a blog is usually about a specific topic and is regularly updated. This in turn encourages the search engine spiders to visit your site more frequently, once this happens you are more likely to appear the organic search results, which means free and targeted traffic. The more experienced bloggers will target certain keywords and phrases in order to rank well and manipulate the search engines. Because of the flexibility of a blog, it is very quickly to launch a new post and therefore start to rank for different keywords relating to your business.

Direct Contact with people who are interested in you

Most blogs provide an option for its readers to be able to subscribe to them, meaning that every post you go live with will be sent to your subscriber base. These are people who have proactively giving you and your content the virtual equivalent of the thumbs up. You should value your subscribers very highly and ensure that you continue to provide them with content and information they are interested in. Conversely, these are the people you can test new products, seek feedback and leverage to help your provide a better service or product.

Brand Building

There are many ways to use a blog to build your brand or even to support an existing brand. In fact a blog is the perfect vehicle to use to interact with your potential customers, advanced bloggers may also use video or viral campaigns to tease their audience into coming back.

Dare to be different and differentiate yourselves from your competitors

There’s two questions to ask here; do your competitors have a blog and do they use it? And secondly, can we use our blog to add credibility to our services and solutions? For example, if you’re an IT company would it be good to have an interview with one of your customers on your blog?The answer is yes, as it adds to the credibility of your service. Likewise, you could include your views on new product launches or industry trends, all the time differentiating yourselves with other players in your market.

Build Relationships

There’s an old adage in sales and marketing, “people buy from people”. This has not changed and is probably even more apparent in tough economic times. A blog provides you with an opportunity to create relationships with your clients and prospects. There is a current trend for large companies to have a “CEO Blog”, this is where the head of the company writes a blog article once a week, which is designed to bring them closer to their target audience. It provides the reader with a feeling of involvement and interaction, especially if they are able to leave comments and respond directly to the company head.

Social Media Marketing

Most of the leading blog sites will have a social media aspect to them. They are normally visible via small graphical logos, which can be used by your readers to submit your blog post to other social media networks. The more well known social media sites are called Facebook, MySpace, Stumbleupon, Sphinn and Digg, however the list grows by the day and each will be focused on niche or have its own rules. From a blogging perspective, the reason to be aware of the social networks is because if your content is good then it is likely to be picked up by them. If this happens, it can mean a huge increase in targeted traffic.

PR & Media will find you

Depending on your niche and your content, there is every chance that you may be contacted by either local or national press. This is a great position to be in and will help you with brand building and of course provide you with some free advertising. Usually this type of contact is born from the understanding that you are an expert in your field or the topic you are discussing is of interest to their publications.

Thought Leadership and becoming an authority

The Internet has created some amazing opportunities for companies to market their products and services to a wider audience, however you could also argue that it has meant an increase in competition in almost all markets. This is why it is important to differentiate yourself from your competitors, one way to do this is to establish yourself as the de facto expert in your area. If you are an expert, tell the world. Use your blog to communicate and showcase your expertise, in a competitive market this will do wonders for your sales.

Online Reputation Management

Online reputation management is becoming big news, we have posted about this before and we advise our clients to be aware of it and proactively manage it. One of the ways to do this is by managing the content and using your blog to control what is being said. It is a little more complicated than just that, however it is better to be in control of the blog then letting someone else do it for you.

It’s really Simple

Creating and maintaining a blog is very simple. Once it is set up and designed, then your only challenge is creating the content and keeping it updated regularly. There are sites out there that post every day, whilst others do it once a week. We recommend that you find a happy medium that results in a good flow of content to keep your readers happy, without it becoming a chore.

Link Baiting

People have different views and ideas about link baiting. Often it is described as a black hat technique, whilst there are examples of blackhat link baiting, in general it is fine. The idea is that a blog post is so controversial or significant that it solicits a response from other members of the blogosphere. In turn they include a link back to your site, and you receive a boost in traffic and a short term buzz on your blog. If you’re lucky, you will keep hold of a number of your readers as well.

We want to keep growing this list, if you have any other business benefits for having a company blog please post in the comments.

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I don’t know about you but I was just getting my head around WEB 2.0 and I felt I was becoming pretty knowledgeable to what the meaning of web 2.0 was and what it could deliver for business.

Now I hear the rumblings of web 3.0 and feel like a small shrimp in the Atlantic Ocean waiting to be caught up again in a net of fear of the unknown! So I thought that I would investigate those rumblings and try and find out myself if it’s anything to be scared of or something to look forward to?

First things first I went straight to my trusted source Mr Wikipedia and sourced a description, it states: the term “Web 3.0? has been introduced to hypothesize about a future wave of Internet innovation. Views on the next stage of the World Wide Web’s evolution vary greatly, from the concept of emerging technologies such as the Semantic Web transforming the way the Web is used (and leading to new possibilities in artificial intelligence) to the observation that increases in Internet connection speeds, modular web applications, and advances in computer graphics will play the key role in the evolution of the World Wide Web.

After reading Wikipedia and many different articles on Web 3.0 I am amazed by the different forms of technology that will go into making up what we’ll all know as Web 3.0 and I believe it is truly amazing. New languages, different platform, applications and graphics making what will be the nearest thing to AI (artificial intelligence) we have ever seen.

The way I think about it Web 1.0 was all about the creation of information for the user to consume however was predominately about the backend and how it developed. Web 2.0 was all about the front end and how the web presented information to the user and more importantly how the user reacted, introducing social media networks, blogs etc and an era when search really took off. And soon we’ll have 3.0 that will revert back to the backend of the web but take us all to a whole new different league. The ways we search, use and interact with the web will all become much smoother, accurate and slicker and I can’t wait.

And these comments are all coming from a traditionalist who converted a few years back from thinking of the web, to understanding it, learning to appreciate it to now marveling at the sheer brilliance of this progressive technology. Let’s learn to embrace the .0s and not shy away from the unknown.