Instagram & Facebook – Why?


A few hours ago I read that Facebook had acquired Instagram for $1bn… aptly enough, this news came to me via my Facebook feed. There’s also an official release here from Mark Zuckerberg My first thought once I checked the legitimacy Read more

Return On Influence: The New ROI


There is not a single activity in business which is exempted from a query regarding return on investment.  Focused strategic planning and expenditure to optimise your e-commerce mix is known to be an investment worth making for product and Read more

••

Seminars

Top Tweets from BrightonSEO

Posted on April 18, 2012 by Mike in Internet Marketing, Search Engine Optimisation, Seminars | 1 Comment

Archived; click post to view.
Excerpt: BrightonSEO has now been and gone, and what a great event it was too. Congratulations to Kelvin and everyone else involved with the organisation. If it continues to grow at the same rate, they might need to use Brighton’s sparkly new football stadium to host everyone next year. Now that the dust has settled, and in true SEO list style, below are my top tweets using the #BrightonSEO hashtag If I have missed a great tweet, ping me a message and I will add it #BrightonSEO conference review bit.ly/IGhbKu check out our image of @kelvinnewman looking like he is a #rapstar — Matthew Scholey (@SEOevents) April 17, 2012   A few of my favourite bits at #BrightonSEO from @GravytrainLtd gravytrain.co.uk/blog/2012/04/a… — Kevin Taylor (@GravytrainCEO) April 17, 2012   15 Top Quotes and Takeaways from #BrightonSEO j.mp/IXU9mO — Craig Deakin (@craigdeakin) April 17, 2012   @leximills #BrightonSEO:The top quote- “Have two espressos and eat a bag of Haribo”go Lexi go, even sounds great out of context — Richard Smith (@theinternetcons) April 17, 2012   My review of #BrightonSEO for @FreshEgg freshegg.com/blog/brightons… Includes links to the majority of the presentations, plus some classic quotes — David Somerville (@southcoastdavid) April 17, 2012   You know what the most common bit of negative feedback on #brightonseo was about nasty tweets, criticism is cool, nastiness isn’t — kelvin newman (@kelvinnewman) April 16, 2012   How many SEO specialists does it take to change a lightbulb, light_bulb, light-bulb, light.bulb, light bulb? @freshegg #brightonseo — J Lil (@3wdl) April 13, 2012   Would’ve paid bloody good money at #BrightonSEO to see @rishil & @searchmartin continue the conversation with Google & Bing…


Digital Marketing Seminar

Posted on March 5, 2012 by Mike in Events, Internet Marketing, Seminars, Social Media | Leave a comment

Archived; click post to view.
Excerpt: On the 6th March, Generate UK will be running the next leg of our successful digital marketing seminar series. These events are all about sharing the fundamentals of marketing your business on the Internet. Our objective for the events is always to share and engage with our attendees, who are a mixture of existing customers and others whom we would welcome the opportunity to work with. When preparing for the event, we were discussing our approach and what our key message was going to be this time.  Our challenge is to come up with a set of presentations that engage with an audience that is at all levels, from an experience perspective. When you break it down like that, it is less about marketing and more about sharing a process, a set of fundamentals that can be applied offline as well as online. A great example of this is an infographic from Salesforce.com below: Source: salesforce.com via Harold on Pinterest   When you break it down like this it actually starts to make sense, my perspective is as follows: Listen – When I first started in sales, working for software companies; my sales director constantly spoke to me about having “two ears and one mouth” and using them in that order. It sounds basic, however it does apply to marketing your website, what are your customers talking about, what are their challenges. Also, it’s not just about what your customers are saying but what they’re are not saying about you… who are your ambassadors. Engage – One of…


Online Marketing Success Seminar

Posted on October 10, 2011 by Mike in Digital Marketing, Seminars | Leave a comment

Archived; click post to view.
Excerpt: Last Thursday we ran another very successful digital marketing seminar at Donnington Grove Golf and Country Club, here in Newbury. The feedback on the day was superb and from a very wide range of businesses. Due to the overriding success and feedback from last year’s seminar, we aimed to include even more information than before to help give local businesses a great insight into the various aspects of a day to day digital marketing strategy. On top of this we also included some hints and tips to help re-energise your strategy and optimise your business performance over the coming months. The agenda was packed with useful presentations including: Online marketing success Implementing an online marketing strategy without seriously reflecting upon your goals and your approach is one of the most common and fatal mistakes you can make. As it was once said, “a failure to plan is a plan to fail”. Discover all of the information you will need to develop an effective online marketing campaign and learn how to avoid some of the common mistakes that could cost you time and money. Dynamic and engaging Social Media – Guest Speaker Amanda Hill from The Social Media Cafe Take your online marketing to the next level and understand how to maximise social media to drive traffic to your site and engage with your customer base. Understand how you can use social media to build brand reputation, increase brand awareness and deliver direct advertising campaigns using platforms such Twitter, Facebook, Youtube and Blogs. SEO – The Hard Facts Search engine optimisation is one…


Protected: Generate UK Online Marketing Extravaganza 2011

Posted on October 10, 2011 by Mike in Seminars | Enter your password to view comments.

This post is password protected. To view it please enter your password below:



Protected: Growth through Digital Marketing Slides

Posted on June 15, 2011 by Fayaaz in Events, Seminars | Enter your password to view comments.

This post is password protected. To view it please enter your password below:



The Reading Business Growth Show

Posted on July 28, 2010 by John King in Business Development, Seminars | 2 Comments

Archived; click post to view.
Excerpt: For the record, I don’t usually make it to events and exhibitions unless it happens to be one of our enlightening seminars simply because I always have something that has to be done. Today was different though, I had managed to complete all of my immediate project work and so Joe was kind enough to invite me to the Business Growth Show in Reading where we were exhibiting. The Business Growth Show, as you may have guessed is a show for businesses to exhibit those products or services that would help an SME to grow. There were numerous exhibitors present offering everything from customised chocolate bars (to replace standard business cards) through to business style consultants which made for an interesting and varied day. Both Joe and I arrived at 7:30am to set up and had to tactically negotiate the Forbury Gardens forecourt whilst manhandling an incredibly heavy presentation table and Matt’s 26” computer screen which I can assure you was no easy task. Once we had successfully navigated our way around the revolving doors, we went through to the main room to set up. Our kit list comprised our attention grabbing Generate UK pop-up banner, the ever so heavy presentation table, Joe’s laptop, Matt’s unreasonably large computer screen and a couple of boxes of chocolate to attract business people of all kinds. Having arrived early, we were able to set up with little interruption and took the time before 9am to meet and greet other exhibitors close by. Directly in front of us…


Protected: Digital Marketing Seminar Slides

Posted on July 2, 2010 by Ian Fergusson in Seminars | Enter your password to view comments.

This post is password protected. To view it please enter your password below:



Digital Marketing Seminar, Berkshire

Posted on July 2, 2010 by John King in Digital Marketing Tips, Events, Seminars | 4 Comments

Archived; click post to view.
Excerpt: At Generate UK, we love to impart our knowledge. It helps other businesses with their online marketing and it demonstrates all of the great services that we provide. June 30th saw us present yet another of our locally renowned seminars at the beautiful Donnington Grove Country Club, this time in the Kennet suite. Around fifty delegates from companies spanning a whole variety of industries attended, including people from CSC, Hyperbole, Verbatim and many, many more. We kicked off the seminar with some light refreshments and networking and with the excellent weather, the mood was fantastic. Once much of the coffee had disappeared, our attendees were ushered into our very own Mr Joe Baily’s introduction and presentation. Joe discussed the way in which we here at Generate UK operate and work with clients, as well as discussing the underlying foundations and technologies that should support a business’ online marketing activity. Will your CMS grow with your company, or will it stop working as soon as your growth explodes? Does your marketing roadmap include the latest social media platforms? Are you missing out on any key marketing activities, like e-mail marketing for example? This helped open some eyes and hopefully encouraged our attendees to look at the road ahead, why update your strategy now… When the wheels of the underlying vehicle will fall off in the near future? You might as well get both right now to save a lot of heart ache and expense in the long term! Michael Robinson then took the…


Myth, legend and lore… With so much of it out there, what exactly is e-marketing?

Posted on March 18, 2010 by John King in Digital Marketing Tips, Events, Keywords, Link Building, Seminars | Leave a comment

Archived; click post to view.
Excerpt: Tell me… Could you describe and explain social media and online marketing to your grandma, in such a way that she could confidently use it to potentially better a business? I know I couldn’t. I did however go to a seminar today on this very subject that did exactly that! No the room wasn’t full of ‘grandmas’, but it did break down the mysterious lore that is social media and online marketing into easily digested nuggets of knowledge. This seminar was hosted by Generate UK at the spectacular Donnington Grove in their ‘Cloud Suite’. The ‘Cloud Suite’ is a luxurious room lined with lovely old paintings, overshadowed by a fantastic painted ceiling. There was free tea and coffee, there was glorious sunshine and there was a friendly buzz as attendees began to arrive. We were all seated in some rather fancy chairs and we covered a variety of things from e-marketing myth busting to the fundamentals of the ‘twitterverse’. I already knew some of the basics that were covered but it was nice to see that all the fundamentals were explained so that everyone else understood the more advanced things that were to follow. Overall it was very well presented and it left no one guessing. Over the course of the morning I mentally noted a number of clever marketing devices for later use. I learned that no more are the days where one could simply post a few thousand identical links all over the Internet to rank their page from ‘unheard of’ to…


Speedy work to generating a good network

Posted on September 24, 2009 by Joe in Business Development, Customers, Events, Seminars | Leave a comment

Archived; click post to view.
Excerpt: Last week I attended my first Speed Networking Event at Windsor Racecourse and thought that it was certainly worth a Blog post! Initially I was pretty sceptical and didn’t really know what to expect, but I have to say I was really impressed. The event was hosted by Speed Networking Events who are committed to growing Speed Networking throughout the UK. I really enjoyed the afternoon and left feeling pretty exhausted! The format involved 20 different companies and you literally had three minutes (one and a half minutes each!) to tell each other about yourself, your business and how you could potentially help each other. After only 5 mini meetings I had already met some really interesting people and a few potential business opportunities! Whilst not all 19 meetings represented an interest for me, I did find it fascinating to hear about people’s views, hear their enthusiasm and understand their business pains, all within 90 seconds! After 9 meetings we stopped for a break during which we received an excellent presentation from John Shenton who represented a company called BIA who helps companies improve business growth through people communications. After some tips from John as to how we should approach each of our mini meetings and some more light refreshments, people then entered into the second phase of meetings with renewed vigour. The idea is a simple yet effective concept and the event was certainly a worthwhile exercise, it really opened my eyes to other businesses and I would recommend any person(s) who want to…


1 2   Next »