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Excerpt: Firstly what exactly is SharePoint? Microsoft SharePoint enables people to work together and share information easier than before. SharePoint 2010 allows your staff to set up a web site to share information with others members of staff, manage documents from start to finish and publish reports online, helping you and your business to make better decisions. SEO for SharePoint When building any web facing site, SEO (Search Engine Optimisation) is crucial. Building a site without SEO in mind drastically effects how you rank within search engines; sites without SEO fail to attract natural traffic. Ideally SEO should always be factored in from day one of the project. There are many things to consider when planning a site, below is a guide to some of the basic SEO steps for SharePoint projects, this is by no means a checklist simply a set of facts which will help you and your SharePoint website attract visitors through natural search. Domain Name and Friendly URL’s In SharePoint 2010, you need to carefully plan your site infrastructure and page names so it can be more meaningful to the crawlers and the users. Search engines are more likely to crawl your site if the URL is friendly and does not contain deep domain folders i.e /blog/marketing/seo/sharepoint/article1. Page Titles that are Effective Give your page a meaningful title, if the subject of the page is “cloud computing” that is likely to be a keyword you wish to be found for and should form all of or part of your page title. Meta Elements This is one of my…