2012 is looking great following a strategic acquisition.


In December 2011, Generate UK were delighted to complete on the acquisition of Web on High, an 11 year old digital marketing agency based in Newbury, Berkshire. Following this announcement, Generate UK will be moving to new premises at Read more

Instant Flood Sandbags : The latest technology


Generate UK recently purchased the rights to Instantsandbags and in doing so designed and developed a new website called Instantfloodsandbags. The product itself was not only innovative and new to the market but it's ingenious space saving design and it's Read more

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Local Search

Instant Flood Sandbags : The latest technology

Posted on November 10, 2011 by Kim in Blogging, Ecommerce, Featured, Internet Marketing, Local Search, Other stuff, Web Design, Web News | Leave a comment

Generate UK recently purchased the rights to Instantsandbags and in doing so designed and developed a new website called Instantfloodsandbags. The product itself was not only innovative and new to the market but it’s ingenious space saving design and it’s real ability to keep the water out was exciting to us. The passion and drive behind the project from day one has been fantastic; symbolising the belief and high potential in the product. From the initial thought process Generate UK utilised the internal skill set to create a brand new site which really markets Instantfloodsandbags. In the last 2 weeks the product is being marketed through it’s dedicated Facebook and Twitter page which you can follow or like. The website is now reaching  out to local counties surrounding Berkshire, Somerset and even Ireland. The sandbags are made of a jute material together with a thin layer of cotton and they contain a water absorbing gel. You are also able to securely purchase the sandbags via Paypal on the website. Flood alerts may not give you sufficient warning, but an instant flood sandbag can be stored easily to defend your home or business! Please feel free to visit the website for more details Instantfloodsandbags


Respond To Reviews On Google Places

Posted on October 26, 2011 by Mike in Local Search, Search Engine Optimisation | Leave a comment

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Excerpt: Starting from today verified Google place’s owners can respond to customers reviews. A great way to interact with customers and also attract new customers gets better. Whether you’re looking for a great lounge to hang out with your friends or a trusty shop to repair your bicycle, the web is a great place to discover and learn about local businesses and services. Some of the listings on Google Maps showcase reviews to help prospective customers make informed decisions and find the places that are just right for them. Reviews on Google Maps are assembled from a variety of sources on the web to give you the best possible overview of what people are saying about a specific place. We also encourage users to share their opinions by writing reviews directly on the Place Page of any place they’ve visited, be it a local business, tourist attraction or the like. Starting today, if you’re a verified Google Places business owner, you can publicly respond to reviews written by Google Maps users on the Place Page for your business. Engaging with the people who have shared their thoughts about your business is a great way to get to know your customers and find out more. Both positive and negative feedback can be good for your business and help it grow (even though it’s sometimes hard to hear). By responding, you can build stronger relationships with existing and prospective customers. For example, a thoughtful response acknowledging a problem and offering a solution can often turn a customer who had an initially…


Local SEO Strategy for Improved Results

Posted on October 8, 2011 by Tom Edwards in Digital Marketing, Local Search | Leave a comment

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Excerpt: We meet a lot of small businesses who operate solely within their local area often within a 20-30 mile radius of the office or shop. These businesses often think they need to enter the world of SEO with all guns blazing, this is not the case. If you run your business locally and have no reason to target customers / clients outside of your local reach, it is much more beneficial to utilise local SEO techniques ensuring you get the maximum output from your local customer base. The key elements to consider when optimising for local search are: • Full business name, address and telephone number • Reviews about your business • Domain name • External links • Testimonials • Social reach and check-in services One of the most important factors when optimising for local search is consistency with your Business name, address and contact details. If you have multiple addresses such as shops or offices it is crucial to ensure that the business name is displayed the same across all. As with all SEO work it is crucial to get your thoroughly research your keywords, with local search it is important to ensure that your keywords produce a Google Places listing. This will give details about your competitors and enable you to build a realistic target around them. After you know what your target keywords are you need to begin building your Google Places listings. During this you will be promoted to include the following: • Business name • Address • Contact number • Web address • Email Address • Photos • Videos (embed the Youtube URL directly) •…


Improve Local Search Results

Posted on March 17, 2011 by Tom Edwards in Local Search | Leave a comment

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Excerpt: One of the more important factors we see each day for clients is the importance of local search and how it impacts traffic and conversion. Here I have covered some of the more important factors that will help you improve your websites position for local search results through the likes of Google places. Local search is no different to the basics of SEO which includes: Keyword research is vital to ensure you know your market and how you will be targeting it. Ensure all of your content is read and available to be crawled by the search engines. Utilise original, quality content with the use of rich media where possible. Build some related authoritative external links. Submit your site to the search engines, following any changes and updates. At the early stages of a local search campaign research is the most important factor you need to consider. Find quality local directories and portals which are relevant to your business and locality. These are often very cheap forms of digital marketing and more often than not will have a good ROI whilst showcasing your brand or business in the local area. Be sure to target sites which have pages that rank well for your keywords and these can form an actionable list of possible link targets. Check your local chamber of commerce website as this will more than likely provide business listings which will be in front of the right people. Local Domain Registration and Hosting: If you are a UK business which deals solely within the UK ensure your primary…