Instagram & Facebook – Why?


A few hours ago I read that Facebook had acquired Instagram for $1bn… aptly enough, this news came to me via my Facebook feed. There’s also an official release here from Mark Zuckerberg My first thought once I checked the legitimacy Read more

Return On Influence: The New ROI


There is not a single activity in business which is exempted from a query regarding return on investment.  Focused strategic planning and expenditure to optimise your e-commerce mix is known to be an investment worth making for product and Read more

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Link Building

What are the business benefits of blogs and blogging?

Posted on August 7, 2008 by Mike in Business Development, Link Building, Search Engine Optimisation, Web 2.0/3.0 | 3 Comments

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Excerpt: Before reading this post, we recommend that you get Generate UK – Digital Marketing Blog delivered directly to your email inbox The use of blogs as a personal tool to communicate is not new, there are over 100 million blogs in the so called “blogosphere” covering more topics than most of us even know exist. However it is only recently that small, medium and large enterprise customers have began to launch their own blogs. This is because they are starting to realise the value of having a blog. Not all companies have bought into this yet, so we thought it would be useful to explore what we think are the business benefits for owning a blog. We’d like to continue to add to this list below, if you think we have missed something; please add to the debate by using our comments section. Business Benefits of Blogging Search Marketing purposes By nature a blog is usually about a specific topic and is regularly updated. This in turn encourages the search engine spiders to visit your site more frequently, once this happens you are more likely to appear the organic search results, which means free and targeted traffic. The more experienced bloggers will target certain keywords and phrases in order to rank well and manipulate the search engines. Because of the flexibility of a blog, it is very quickly to launch a new post and therefore start to rank for different keywords relating to your business. Direct Contact with people who are interested in you Most blogs provide…


Link Building, the worst job for a webmaster

Posted on April 4, 2008 by Mike in Link Building | 12 Comments

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Excerpt: Before reading this post, we recommend that you get Generate UK – Digital Marketing Blog delivered directly to your email inbox Link building for a new or existing web site is one of those tasks that can easily be put off until tomorrow. We’re all beginning to understand the importance of it, what we do not like is the real effort that has to go in to maintaining and building quality links. We’ve been in the industry for many years and have a pretty decent network of sites, contacts and techniques that makes link building less of a brain ache task. In many ways it is similar to a telesales person who has to cold call people and introduce their company and services; there will be good days and bad. Sometimes it is easy, sometimes you can’t buy a link. We are asked about this stuff quite often, so we thought it was worthwhile providing some additional information about link building. Of course, you are always welcome to have a look at our SEO Price List if the thought of doing it yourself scares you too much. In our experience, we can give you one very important piece of advice; please make sure your links are as relevant to the topic of your web site as possible. It’s no good putting your link on page about washing machines if you’re trying to sell fishing gear. We also recommend that you do not try to buildall of your links in one day, the quickest…


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