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Excerpt: Whether you have experience first-hand or outsource you organic and paid search, you know that both play a large role in the success of your site. If potential customers can’t find you, then how are you ever going to get their business? A highly ranked website can get thousands or millions of website visitors per month, depending on the keywords. This is a good thing because the traffic is free. Of course, depending on how your campaign is run, this traffic may not be completely targeted to your product or service. When a website cannot rank well for keywords in its niche, it then becomes necessary to essentially “buy” traffic, PPC or Pay Per Click advertising. If you do this correctly, the money you spend to get visitors to your site will pay for itself – this is the goal of course, it may sound simple but as anyone who has tried it can attest, it’s not so cut and dry. Despite their differences, PPC and SEO are almost one and the same thing. They both aim at helping a page rank high and earn revenue from increased inflow traffic. Though one can outsource the SEO and do PPC in house or vice versa, it may be best to have the two managed by the same team of professionals. To see how these can be beneficial to the company, let’s see how the two campaigns complement one another. More exposure SEO and PPC may be different in operation but their results are the same-…
