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Excerpt: On the 6th March, Generate UK will be running the next leg of our successful digital marketing seminar series. These events are all about sharing the fundamentals of marketing your business on the Internet. Our objective for the events is always to share and engage with our attendees, who are a mixture of existing customers and others whom we would welcome the opportunity to work with. When preparing for the event, we were discussing our approach and what our key message was going to be this time. Our challenge is to come up with a set of presentations that engage with an audience that is at all levels, from an experience perspective. When you break it down like that, it is less about marketing and more about sharing a process, a set of fundamentals that can be applied offline as well as online. A great example of this is an infographic from Salesforce.com below: Source: salesforce.com via Harold on Pinterest When you break it down like this it actually starts to make sense, my perspective is as follows: Listen – When I first started in sales, working for software companies; my sales director constantly spoke to me about having “two ears and one mouth” and using them in that order. It sounds basic, however it does apply to marketing your website, what are your customers talking about, what are their challenges. Also, it’s not just about what your customers are saying but what they’re are not saying about you… who are your ambassadors. Engage – One of…
