2012 is looking great following a strategic acquisition.


In December 2011, Generate UK were delighted to complete on the acquisition of Web on High, an 11 year old digital marketing agency based in Newbury, Berkshire. Following this announcement, Generate UK will be moving to new premises at Read more

Instant Flood Sandbags : The latest technology


Generate UK recently purchased the rights to Instantsandbags and in doing so designed and developed a new website called Instantfloodsandbags. The product itself was not only innovative and new to the market but it's ingenious space saving design and it's Read more

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Online Reputation

2012 is looking great following a strategic acquisition.

Posted on January 31, 2012 by Kim in Blogging, Business Development, Customers, Digital Marketing, Events, Featured, Online Reputation, Other stuff, Social Media, Web Design, Web News | 1 Comment

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Excerpt: In December 2011, Generate UK were delighted to complete on the acquisition of Web on High, an 11 year old digital marketing agency based in Newbury, Berkshire. Following this announcement, Generate UK will be moving to new premises at New Greenham Park. Following the acquisition; Generate UK now have over 20 digital specialists ranging from creative designers, an award winning development team, experienced SEO Experts and a wonderful team of Account Managers. When you make a big move like this, it’s hard not to look back and appreciate how far you’ve come. In 2008 the economy was at the start of the recession and whilst this scenario was a concern, the Generate UK Directors, Mike Robinson and Joe Baily stuck to their vision and took a giant leap of faith. They understood that despite the uncertainties, there would be a need for an agency who would help companies bridge the gap through expert knowledge and resource, offering measurable returns through emerging technologies. Our history and our ever growing client basis proves they were both right. It’s hard to believe that Generate UK began as a 2 man team, we’re now over 20 strong! Having a larger team is already proving successful with more ideas and expertise which can be passed on to our clients allowing us to be even more proactive then before. What about the new office? It’s brilliant! We have a nice big open plan office, flatscreen TV’s, a lovely big meeting room and the Director’s are keen to continually invest as they…


Email Marketing – It’s in the detail

Posted on November 14, 2011 by Mike in Digital Marketing, Email Marketing, Internet Marketing, Online Reputation | Leave a comment

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Excerpt: In our business sector, there are lots of opportunities to go to events, present, host a stand, network etc, it’s a great way to increase knowledge and meet with people. One of the consequences of this is that it does mean one should expect a lot of follow up sales calls and email. We’re in the sales and marketing business, so I welcome that and indeed find it interesting to see different approaches and ideas for following up. None of us have all of the answers, so it is always good to sit back sometimes and see what has caught your eye, or why you have opened a particular email over the hundreds of others landing in your inbox. Obviously the good emails you learn and take inspiration from, however there are also lessons to be learned from the not so good emails. In fact, it could be argued that these lessons are more important due to the potential negative impact on your brand and reputation if sent. I don’t think I am doing too much wrong by publishing the email below as the sender’s details remain confidential, the reason for doing it is because I thought it would be useful to post to show where there are opportunities to improve the email lie. Dear Michael, I hope you are well. We are working with clients to help boost performance, productivity, and profit, by bring out the best in themselves and their teams and especially in light of the current economic climate. Our coaching…


The Digital Etiquette

Posted on October 28, 2011 by Kim in Digital Marketing, Online Reputation, Social Media | Leave a comment

Over the last 5 years technology has advanced so dramatically that it has allowed us to stay connected through the day and night. Despite the fact it has changed how people interact it does seem that the digital etiquette is alsoslowly being forgotten. Circumstances range from not answering an email quick enough, someone having a loud conversation on the bus right next to you, or having a text conversation over dinner.. I’ll get back to that last point in a minute.. Digital etiquette is not only about using manners when online but also being responsible for your actions. Because technology has made the lines between home, work, and your professional life unclear, it has become more difficult to recognise when something is appropriate and when it’s not. For example, the immediacy and ease with which you can post a comment on Facebook may get you into trouble if you’re teasing a friend/partner or you may just offend someone with a comment without even realising and probably ever knowing. Complaints about the lack of what is considered proper digital etiquette are not new; however, a number of events have revealed how bad this matter has become. Almost half of all people under 25 think it’s fine to send a text message during a meal. Disagreements over whether someone should or should not text at dinner can be frustrating but are easily set right. Finally, sarcastic humor and anger can be dangerous in social network postings, just as they are in e-mail messages. Think twice before sharing.


Google Starts to get Social

Posted on July 26, 2011 by Ciaran in Digital Marketing, Internet Marketing, Online Reputation, Social Media | 2 Comments

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Excerpt: Over the past few months you may have noticed a difference to your search results on Google. At the end of March Google introduced the +1 button. The +1 button aims at making search results more relevant for you by highlighting results recommended by other users, including friends and family. This is important as Google’s research suggests that 90% of online consumers trust recommendations from people they know, while 71% of people say a purchase was influenced by reviews of friends or family. Google feel that the + 1 button is a quick and easy way to give a personal recommendation to a site. This, they claim would place it in-between email, which is highly personal but time consuming, and comments on social media sites which are impersonal but quick to do. The + 1 button aims to be the best of both worlds as by clicking the +1 button next to a link you are effectively recommending a site to not only your friends and family, but also anyone else searching for similar items. Now it doesn’t matter where on Google you click the +1 button, whether it’s an organic result, on a paid ad or on the site itself, the +1’s all get aggregated together. On a personal level I do have a bit of an issue with the +1 button. For one thing I’m not sure how convinced I’ll be to see a few hundred people I’ve never met recommending a site that sells books on Martin Luther King Jr, (the…


I Hate Call Centres

Posted on March 18, 2011 by Fayaaz in Online Reputation, Web 2.0/3.0 | Leave a comment

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Excerpt: Thank you for contacting the Generate UK blog. All of our blog writers are currently occupied; however your visit is very important to us so please stay on the site…Your visit is now in a queue and we will be responded to as soon as one of our writers becomes available…If you know the name of the digital marketing service you are interested in please say it after the tone. For all enquiries including video production please contact Videre Video Productions. *BEEP*…Did you say ‘Search Engine Optimisation’?…Welcome to the latest Generate UK blog about Online Customer Service… If you hadn’t guessed already by the title of this blog I am not the biggest fan of call centres. Aside from wasting your time whilst being on hold, getting transferred to the wrong department and being forced to listen to 80’s rock classics, they also expect you to interact with an annoying robot lady that sounds just like the voice of your sat-nav. I am not that keen on my sat-nav either, probably because it always sends me in the wrong direction and wastes a lot of time (I guess voices aren’t the only similarity between my tomtom & a call centre). Anyway, I may be going slightly off track so back to the point. At the risk of sounding like the ‘tech-obsessed youngster’ of the office, I would much rather go online to find the answer to my problem than use a phone (it’s 2011 people, using a phone as a phone makes…


Online Reputation Management

Posted on March 16, 2011 by Tom Edwards in Digital Marketing, Online Reputation | Leave a comment

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Excerpt: Every business needs to be aware of any communication regarding them or their employees online. This may include things like trending topics on twitter regarding customer service or reviews of your products, having the most recent information about these areas enables you to act fast and prevent negative online chatter which often leads to negative publicity. On the other hand it allows for your business to be aware of positive aspects of your sector online and directly compete for your share of the market and sales. What’s the Advantage? By keeping up to date with the latest breaking news stories relevant to your business, you are able to act quickly and as the old saying goes “jump on the band-wagon.” This may lead to increased sales, spark the need for special offers or even product recalls. Being the first to hear about this style of news can have big impacts for your online reputation. Keeping tabs on your online competitors will soon become a full time job and require attention to detail to help prevent any form of negative feedback and un-ethical online practices taking place. We have all read reviews for products online, just how many of these are manufactured reviews directly from the brand itself and how many businesses can honestly say they have never reviewed another brands product? What about Social Aspects? Again with the volume of internet users trending towards social platforms such as twitter and Facebook, we have to ensure that the message portrayed is fair. By maintaining social feeds…