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Excerpt: High quality informative and original content is the key to encouraging readership and valuable response to your website. We advise our clients that the best designed site with graphics and interactive features will fall short to provide professional results if it is devoid of content. You have heard the adage that “Content is King”. It has never been more true for web marketing than it is today given changes to analytics and their impact on page rank. There needs to be substance to your site to make it one worth bookmarking and visiting. It needs to have content that is reflective of your authority in the niche. There are many different types of content to consider when building your website. Text only copy is important however it should not be the only source of information on your site. There are a variety of multimedia options to incorporate that will inspire reactions or propagation of your information through social media channels. But how much multimedia on a site is too much? What is effective versus distracting to your customers? Where do you allocate your valuable content as a resource? Website Copy Creating static and informative subpages that discuss your product or service is the first stop in your allocation plan. These pages are important because they provide a framework on the purpose the site as well as the key selling features of your business or organisation. The articles should be flawless organic content which is engaging and intuitive to your marketing and brand objectives….