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Excerpt: Through SEO you have to make two impressions on your customers to eventually reach a conversion: • Firstly you need to gain a high ranking with a solid call to action. Although the description does not affect your ranking it does effect conversion. A solid call to action will allow for a much better percentage of receiving the traffic from any given SERP. • Secondly your content, structure and usability of your websites landing page or pages must be easy to interact with and navigate. This not only benefits search engines robots but human visitors too. Where do you want your traffic to go and why? Understanding where you want you visitors to go within your site is fundamental to converting traffic. What messages are you giving them once they land on the site? Helping your traffic move seamlessly from one page to another through the site not only makes for a better customer experience but allows you to convert traffic on the right pages and help point them towards your target page. Try to think where you want them to go next and refine your calls to action if required. Look at your traffics behaviour patterns Utilise Google Analytics to understand your websites traffic patterns. It is one of the most advanced and easiest to work analytical tracking tools for web traffic – and it’s free (well at least for now.) It provides you with a superb insight into how your traffic behaves. Look at your pages and keywords to discover which terms are delivering traffic and which are…