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Should your company SEO and PPC campaigns be run by the same team?

Posted on May 3, 2012 by Mike in Pay Per Click, Search Engine Optimisation, SEO Tools | 2 Comments

Whether you have experience first-hand or outsource you organic and paid search, you know that both play a large role in the success of your site. If potential customers can’t find you, then how are you ever going to get their business? A highly ranked website can get thousands or millions of website visitors per month, depending on the keywords. This is a good thing because the traffic is free. Of course, depending on how your campaign is run, this … →

The Four Step Social Media Strategy

Posted on January 18, 2012 by Mike in Digital Marketing, Social Media, Web 2.0/3.0 | 1 Comment

It is one of the most cost effective and powerful new tools for business. Social media is tantamount to casting a larger net into the digital domain to crowd source clients, leads and networking opportunities within your niche. Enterprising businesses keen on expansion and growth have immersed themselves in social media quickly to be represented on a variety of networks without much thought or strategic planning. While there is a clear advantage to exposure on a variety of sites, a … →

How to Win the Game of Engagement

Posted on December 14, 2011 by Mike in Internet Marketing, Social Media | 1 Comment

From the onset of social media in the early nineties it appeared that the most successful networks were measured by the number of followers acquired. Adopting the classic rules and methodology of advertising where “bigger was better” when it came to audience size. The larger the audience the more promotional potential, and even today advertising rates are still based on the quantity of the audience, but not necessarily the quality. Times are changing. In a media overburdened modern age we … →

Email Marketing – It’s in the detail

Posted on November 14, 2011 by Mike in Digital Marketing, Email Marketing, Internet Marketing, Online Reputation | Leave a comment

In our business sector, there are lots of opportunities to go to events, present, host a stand, network etc, it’s a great way to increase knowledge and meet with people. One of the consequences of this is that it does mean one should expect a lot of follow up sales calls and email. We’re in the sales and marketing business, so I welcome that and indeed find it interesting to see different approaches and ideas for following up. None of … →

Respond To Reviews On Google Places

Posted on October 26, 2011 by Mike in Local Search, Search Engine Optimisation | Leave a comment

Starting from today verified Google place’s owners can respond to customers reviews. A great way to interact with customers and also attract new customers gets better. Whether you’re looking for a great lounge to hang out with your friends or a trusty shop to repair your bicycle, the web is a great place to discover and learn about local businesses and services. Some of the listings on Google Maps showcase reviews to help prospective customers make informed decisions and find the places … →

Links, Linking and Anchor Texts

Posted on October 15, 2011 by Mike in Link Building, Search Engine Optimisation | Leave a comment

As link building remains one of the most important factors to digital marketing and more so SEO most people can grasp the idea that links have a very real influence on rankings in search engines. How link building works and in which ways these links influence your positions is often unclear and results in huge quantities of ideas, strategies and myths. This post is designed not to be a list of specifics and considerations but more as a point of … →

10 top tips for improving the effectiveness of your email marketing

Posted on October 6, 2011 by Mike in Digital Marketing, Email Marketing | Leave a comment

Email marketing is still one of the most effective forms of online marketing… if done correctly. We’re seeing people dismiss email marketing due to lack of results, however when we look at what they’re sending, it’s not really surprising they’re experiencing poor click throughs and open rates. For us it is all about the objective… why are you sending an email in the first place? Is it to send a message, increase your brand awareness, sell something, and encourage a … →

SEO and PPC Combined to Become More Powerful

Posted on September 14, 2011 by Mike in Digital Marketing, Featured, Internet Marketing, Pay Per Click, Search Engine Optimisation | Leave a comment

The majority of agencies and in-house marketing departments target either PPC (Pay-Per-Click) or SEO (Search Engine Optimisation) to market an internet presence, whether it is an application built inside a social media network or a good old fashioned website. But have you ever considered using both together to form a bigger and better campaign? After all the end goal is increasing search traffic and understanding your customers. First things first, SEO (natural search) and PPC (paid search) are incredibly opposite … →

SEO for SharePoint

Posted on January 31, 2011 by Mike in Search Engine Optimisation, SharePoint | 2 Comments

Firstly what exactly is SharePoint? Microsoft SharePoint enables people to work together and share information easier than before. SharePoint 2010 allows your staff to set up a web site to share information with others members of staff, manage documents from start to finish and publish reports online, helping you and your business to make better decisions. SEO for SharePoint When building any web facing site, SEO (Search Engine Optimisation) is crucial. Building a site without SEO in mind drastically effects … →

Protected: Digital Marketing Seminar Slides

Posted on March 23, 2010 by Mike in Events, Link Building | Enter your password to view comments.

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