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Leveraging social and memetic power:Inspire Abroad

Posted on August 17, 2010 by John King in Customers, Internet Marketing, Social Media | 1 Comment

Developing a Facebook application that drives business If you are in the field of digital marketing, you will at some stage have considered, or at least thought about using Facebook as a potential marketing channel. Everybody is jumping on the so-called ‘social media bandwagon’ these days; yet despite the negative connotations this phrase carries, there are a multitude of benefits in jumping upon said bandwagon. There are countless case studies online where enterprising agencies and businesses have leveraged the social … →

The Reading Business Growth Show

Posted on July 28, 2010 by John King in Business Development, Seminars | 2 Comments

For the record, I don’t usually make it to events and exhibitions unless it happens to be one of our enlightening seminars simply because I always have something that has to be done. Today was different though, I had managed to complete all of my immediate project work and so Joe was kind enough to invite me to the Business Growth Show in Reading where we were exhibiting. The Business Growth Show, as you may have guessed is a show … →

Case Study: Complete Childcare

Posted on July 7, 2010 by John King in Customers | Leave a comment

Complete Childcare is a nurseries group that has been providing outstanding childcare in the Berkshire area for over 20 years. They provide day care for children from 3 months to 5 years and provide a fun, stimulating and caring environment for their children to thrive and develop. As many people at Complete Childcare have children of their own, they understand that the involvement that parents have with their preferred nursery is highly important and that it can have a dramatic … →

Digital Marketing Seminar, Berkshire

Posted on July 2, 2010 by John King in Digital Marketing Tips, Events, Seminars | 4 Comments

At Generate UK, we love to impart our knowledge. It helps other businesses with their online marketing and it demonstrates all of the great services that we provide. June 30th saw us present yet another of our locally renowned seminars at the beautiful Donnington Grove Country Club, this time in the Kennet suite. Around fifty delegates from companies spanning a whole variety of industries attended, including people from CSC, Hyperbole, Verbatim and many, many more. We kicked off the seminar … →

Website Design Newbury

Posted on May 25, 2010 by John King in Web Design | Leave a comment

Bridging the chasm: Where design should meet technology. Website design can be a murky subject. I’m not only talking about the coding side of things, I’m talking about the graphics that jump out at you and bite your arm off. Given the impact your website design can have on potential prospects, why doesn’t it get more attention in SME marketing? There are a few reasons, but key among them feature: the entrepreneur’s tendency to spend most of their time ‘fire-fighting’ … →

Unorthodox e-mail marketing ideas. Only shooting stars break the mould.

Posted on April 27, 2010 by John King in Email Marketing, Internet Marketing | 3 Comments

Sometimes it pays to take a break from conventional e-mail marketing wisdom. In a business environment where fancy HTML ‘one-to-many’ e-mails is the norm, there are a few people out there trying a range of clever, different and sometimes downright unorthodox approaches to get their e-mails noticed above everybody else. In this post I shall include and discuss a few interesting notions I’ve come across recently. “You’ve got lower open rates? Well… It could be a good thing!” As those … →

Myth, legend and lore… With so much of it out there, what exactly is e-marketing?

Posted on March 18, 2010 by John King in Digital Marketing Tips, Events, Keywords, Link Building, Seminars | Leave a comment

Tell me… Could you describe and explain social media and online marketing to your grandma, in such a way that she could confidently use it to potentially better a business? I know I couldn’t. I did however go to a seminar today on this very subject that did exactly that! No the room wasn’t full of ‘grandmas’, but it did break down the mysterious lore that is social media and online marketing into easily digested nuggets of knowledge. This seminar … →