Google analytics is a tool that delivers detailed reports on your website or blog. Many people are aware of this tool but don’t understand how detailed these analytic reports can be and how they can then be used to help develop your site. To set up an analytics account all you need is an active email address. Once the account is created you will be able to add the URL of the site you want analytics for. Google then gives … →
When talking to businesses about Social Media and Digital Marketing I always ask them what their main form of current marketing is? So many people pride themselves on Word of Mouth being their strongest marketing tool concluding that they don’t need to dedicate any time to Social Media. I think the main thing people are still not quite getting about Social Media is that it is a form of every day communication, just online. If you think about it, Social … →
There is no absolute right or wrong way to design a web site. When people ask about the best way to design a site, it always seems to come down to. . . “It depends.” Your design decisions will depend on the type of site you’re publishing. Personal sites, entertainment sites, and corporate e-commerce sites all have different priorities and abide by different guidelines, both in terms of content and how that content is presented. And, as you might have … →
Online marketing for businesses and marketing to end customers is different. A person buying a product for their company has different “buying standard” compared to a person buying something for himself. There are profound differences and one of them is the emotional experience. These points should be remembered when developing online marketing activities. B2B and B2C marketing is used to differentiate the internet commerce business. There are companies that sell primarily to businesses while others sell primarily to end customer. … →
The internet became increasingly popular in the late 1990s and turned into a mass marketing medium. The online advertising industry grew from nearly 1 billion in 1997 to a projected $147 Billion in 2012. Advertising through the internet has proved to be an effective marketing strategy for a lesser cost compared to the conventional ways of advertising. It revolutionised how businesses reach out to their potential customers as the number of internet users from around the globe continues to rise … →
How long are you prepared to wait for a website to load until you get impatient and click away? One second? Two? Google recently carried out an experiment where they intentionally decreased the speed of their own website from 100 milliseconds to 400 milliseconds. The results showed decreases in the average number of Google searches from 0.2% to 0.6%. Users were turning their backs on Google as the time taken for search results to appear was too long. Even after … →
5 SEO Fails! SEO is vitally important to help your website gain valuable traffic for desired keywords. There are two types of SEO, on page and off page. On page includes meta titles, keywords and quality content. . . all the things you would find on a web page while off page includes back links and all the things relating to your web page that aren’t on your page, simple. Many Search engine optimisation companies or SEO ‘Gurus’ will make … →
Summer seems to have finally arrived and the world cup is just around the corner. Sounds like good news for online retailers, but sadly a lot of e-commerce businesses will miss out on sales because their products and website will never be found or visited because of a poor or non-existent on-page and off-page SEO strategy. It astounds me to see so many companies that sell online, have not optimised their websites for search engines. It is like having a … →
The Accessory Queen, founded in 2004 is a niche fashion accessory store based in Newbury. The fashion store has established a fantastic client base and has continued to grow as a business despite the challenges faced by many high street stores. They were keen to continue their growth and recognised the next step for their business was to establish and extend their brand to the Internet, which would provide them with a platform to sell and showcase their products to … →
