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Shifts in the PC Market suggest changing times for Digital Marketing

Posted on August 26, 2011 by Ciaran in Digital Marketing, Digital Marketing Tips, Web News | 1 Comment

Last week Hewlett Packard, the PC and netbook maker purchased Cambridge based server company Autonomy for £6.7 billion. The move signals a change of direction for the PC giant away from creating PC’s and netbooks, and into providing services for business, a signal of a decline in growth of the PC market in the light of a rise in the numbers of mobile devices, including tablet devices means that demand for PC’s is not quite what it was. HP themselves … →

Google grumble despite signs of growth.

Posted on August 11, 2011 by Ciaran in Blogging, Social Media, Web News | 1 Comment

It’s not very often that you see the top technology companies air their dirty laundry in public. Bar perhaps Antenna-gate or Apple’s refusal to run flash on their iOS. But this week there have been lots of rumblings as a battle is brewing in the mobile world. On one side are the unlikely partners of Apple, Microsoft, Nokia and Oracle; while on the other side of the fence is Google. The disagreement stems from a series of patent purchases that … →

Twitter shows how versatile it can be.

Posted on August 3, 2011 by Ciaran in Internet Marketing, Social Media | 1 Comment

In our last blog post we talked about the increased importance of social media and how Google organises its search results and how this can help you improve your business and achieve your online goals. In this blog post we thought it might be a good idea to give you a more specific case study of a particular social media platform, in this case Twitter, and how it can help you achieve your online goals. To analyse this we’re going … →

Google Starts to get Social

Posted on July 26, 2011 by Ciaran in Digital Marketing, Internet Marketing, Online Reputation, Social Media | 2 Comments

Over the past few months you may have noticed a difference to your search results on Google. At the end of March Google introduced the +1 button. The +1 button aims at making search results more relevant for you by highlighting results recommended by other users, including friends and family. This is important as Google’s research suggests that 90% of online consumers trust recommendations from people they know, while 71% of people say a purchase was influenced by reviews of … →