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Marketing to Women with Pintrest

Posted on February 16, 2012 by Mike in Digital Marketing, Social Media | Leave a comment

In our previous post we discussed the latest social media phenomenon which is now ranked as one of the top ten social networking sites in the world according to Experian Hitwise, which reported Pinterest has increased its visits by more than 40 times its average traffic in the last six months. Pinterest is predominantly accessed by women from age 25 to 44 which makes up 59% of its total user base.  Why is this important?  Because women represent a purchase … →

Why you should be using Pinterest

Posted on February 12, 2012 by Mike in Ecommerce, Internet Marketing, Social Media, Web 2.0/3.0, Web News | 2 Comments

One of the most fascinating things about social media micro-sites and gamification modules is their widespread adoption if the concept is novel and innovative.  There is no shortage of social networking sites to explore and it seems like a new one comes out every month.  Is there a promotional benefit to being on social sites?  Yes.  Do you need to be on all of them?  Probably not.  However, if the micro-site has the potential to successfully build community and interactions … →

We all hate doing it, but know it’s important – Allocating Website Content

Posted on February 9, 2012 by Mike in Digital Marketing Tips, Internet Marketing | 6 Comments

High quality informative and original content is the key to encouraging readership and valuable response to your website. We advise our clients that the best designed site with graphics and interactive features will fall short to provide professional results if it is devoid of content. You have heard the adage that “Content is King”. It has never been more true for web marketing than it is today given changes to analytics and their impact on page rank. There needs to … →

SEO Tips for Social Media Sites

Posted on January 26, 2012 by Mike in Digital Marketing, Digital Marketing Tips, Social Media, Web 2.0/3.0 | Leave a comment

A 2011 report on social media use was released in December by comScore which is an analytic agency headquartered in Virginia, United States with more than twenty five locations in North and Latin American, Europe and Asia Pacific.  It is a global authority on the metrics of the digital domain and a valued source for “marketing intelligence” worldwide.  By utilising surveys and analysing web analytics and net usage it is a tremendous resource for business, advertising and digital marketers. The … →

What is Social Media Crowdsourcing

Posted on January 10, 2012 by Mike in Digital Marketing, Social Media | Leave a comment

You may have heard a great deal in recent online news about “crowdsourcing”, the latest buzz word to describe utilising principals of gamification and social networking to drive traffic to websites as an effective SEM (Search Engine Marketing) tool. The first reference to the term can be traced back to an article which appeared in Wired magazine in 2006 “The Rise of Crowdsourcing” by Jeff Howe. The principal of basic crowdsourcing acknowledges that modern technology makes it possible to reach … →

Mobile Design and Website Optimisation

Posted on December 11, 2011 by Mike in Customers, Digital Marketing, Mobile and Apps | 1 Comment

One of the most frequently asked questions by our clients is whether their website should be optimised for viewing via mobile devices such as the iPhone, iPad or Blackberry. Organisations with a classic website interface should not only be examining how their website appears from an aesthetic point of view on these mobile devices, but testing the navigational layout of the site to ensure that information can be accessed easily. You have heard the saying “you only get one chance … →

Google+ Partners with Involver for Intuitive Social Marketing

Posted on December 1, 2011 by Mike in Digital Marketing, Social Media, Web News | 1 Comment

“Nothing is more exciting than developing systems that retrieve, process and manage millions of pieces of content from across the web. It’s even better when you’re working with the largest brands in the world.” — Noah Horton, CTO and Co-Founder of Involver© From San Francisco California the brand marketer,  social network application and interface developer Involver announced it would be the launch partner for Google+ Pages.  Involver represents over 400,000 brands and advertising agencies including notables such as Nike, Cisco, … →

Klout Deals An Ouch

Posted on November 3, 2011 by Mike in Internet Marketing, Social Media, Web News | Leave a comment

On October 26, 2011 Klout announced that it was making an adjustment to its algorithm which measures the popularity, influence and interactivity of an individual’s social media scope.  Many users logged in on that day to find their Klout score had been lowered anywhere from 1-20 points which was particularly upsetting to social media types who had been using the measurement to partially justify their efficacy at using social media tools to potential clients.  A drop in an individuals Klout … →

Is Your Website Tablet Friendly?

Posted on October 14, 2011 by Mike in Ecommerce, Mobile and Apps, Web Design | Leave a comment

In the last quarter of 2010 more than 4.5 million tablet personal computers were sold worldwide according to ABI Research reported here in February of 2011.  That number is staggering when considering the short four month span for consumer purchases, and while 93% of the tablets were the popular Apple iPad, the key factor to note is that a global conversion of user preference is well underway. People prefer tablet personal computers for a number of reasons.  Naturally, portability is … →

Building Community with Social Media

Posted on October 13, 2011 by Mike in Social Media, Web 2.0/3.0 | Leave a comment

You have heard the old adage that “it takes a village”.  It implies that there is a need for social relevance or “buy in” in order to achieve outcomes and goals.  Even while we live in a somewhat impersonal technological age with high speed processing and accessibility, there is still a need for people to relate.  There is a desire to participate in tangible ways and consumers express a preference for developing a rapport with the products and services that … →

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