So the time had come. My first ever Brighton SEO conference. I was a little excited to say the least. The difficulty with working in such a specialised field of digital marketing as SEO is when you even mention it to anyone outside of the industry, they have absolutely no clue what you’re talking about. The idea of spending an entire day with like-minded people, and learning great tips and techniques from the experts was definitely something to look forward to.
The day was well organised with various different talks going on throughout the day at different locations. Each time slot was broken into segments which gave a good amount of information in timely bursts and enabled people to move between talks if some were of more interest than others. Seminar speakers came from big industry names like Google, Bing, Distilled and Majestic SEO, to name a few. To sum up – Brighton SEO offered a range of knowledge and expertise all under one roof at the same time and gave great information to take away and put into our own work…
10 top tips from Brighton SEO April 2013
- Create content that solves a user’s problem. This could be in form of a blog, article, tweet – the best results come from information that helps someone. In retrospect, this is a no-brainer but not necessarily something we all put into our work.
- Use real people and real stories in content such as case studies and news stories. Try to make sure they are relatable with real world examples.
- Evergreen content is less risky than topical, try to use evergreen content where possible for best long term results. Evergreen content is defined as always being relevant to the audience as opposed to topical content that could change over time.
- Always bear in mind the context of content and the human experience.
- Social is still not a major ranking factor at present. Google can’t get to the majority of Facebook data, resulting in a reliance on Google +. If using Google+ at present, this will prove to be beneficial in the future.
- Using the disavow tool gives a better result from webmaster reconsideration.
- When using the Disavow tool, make sure the entire domain is removed instead of removing each ‘dodgy’ link.
- Conversion Rate Optimisation (CRO) – when promoting an offer, add urgency and social proof: how long is left on the offer, how many people have bought it and how many Facebook likes.
- The 3 main link risks are penguin, link devaluation and link warnings. To resolve penguin: rebalance and wait for Google. Devaluation: rebuild. Link warnings: audit and clean up, remove/disavow links.
- Not so much a tip but an interesting fact from Dave Coplin at Bing – the QWERTY keyboard layout is 142 years old and was originally designed to slow people down. We still use the same design today…so how much has the basics of technology really moved on in all that time?
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