Business Partnerships Work!

Tuesday Mar 30, 2010

On the 11th March Speed Networking Berkshire partnered with Donnington Grove Country Club and Generate UK to host a networking event which saw 37 business professionals from the Berkshire area meet in unique circumstances in a serene and tranquil environment.

Speed Networking is a unique concept which sees individuals meet other individuals through one to one speed meetings. You literally have 90 seconds each to inform each other of your business and to discuss the opportunities or synergies between your two companies.

The idea is not to push your business too hard, it’s to engage and see where the potential opportunities lie. It might not be the person in front of you who represents the opportunity; it may well be a business partner, a colleague or friend that denotes the opportunity?
After round one where half of the room had met each other there was a break for refreshments as this style of meeting whilst enjoyable can be pretty exhausting.

Generate UK were exceptionally proud to partner and sponsor the event and following the break we presented and discussed ways for businesses to increase internet revenues. Throughout the 15 minute presentation Generate UK discussed why online marketing represents such a good option for companies and highlighted the different activities available to help generate more from a website.
In summary the presentation focused on:
•    Increasing Traffic
•    Increasing Reputation
•    Increasing Conversation

Through increasing your internet footprint via quality content you can significantly increase online traffic and reputation, and through analytics an organisation can set realistic objectives to monitor and increase online conversion rates through enquiries and sales.

Following the presentation the event resumed to the second round of meetings. Speaking with people after the event the feedback was extremely positive and these were comments from people who were new to Speed Networking.  Speed Networking is a simple yet effective concept and represents a great way to network.  The event was certainly a worthwhile exercise and on a personal note it really opened my eyes to how other businesses operated.  I would certainly recommend any professional who wants to meet new people and engage with different businesses to attend.

Generate UK met Speed Networking Berkshire last year whilst attending an event themselves and after a number of meetings and discussions which were based on similar values, principles and objectives in business the two businesses seemed to be a good fit to form a professional working partnership.

Drawing on a current relationship with Generate UK, Donnington Grove Country Club hosted the event which represented a fantastic opportunity for the Country Club to show 37 local business professionals the meeting and conference facilities available at Donnington Grove.

The event showed why business partnerships can be exceptionally fruitful and forming successful alliances can only enhance reputations and potential opportunities for business.

Successful partnerships are borne from two companies who possess similar business values however, be warned we would strongly advice companies looking to partner with other organisations to do their research first, as it’s your reputation at stake and certain affiliations could possibly be more damaging than prosperous.

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[...] This post was mentioned on Twitter by Small Business Blog, Ian Fergusson. Ian Fergusson said: Business partnerships work! New blog post on business partnerships and Speed Networking > http://ow.ly/1sw5a [...]

March 30th, 2010 | 10:02 am
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