Towards the end of last year Google updated the exam that was required in order to earn Advertisers Professional status. Previously the exam pass rate was 75% and the questions were based upon your knowledge of the Google Adwords system. This has now changed and you need 85% to pass and the questions are a lot trickier and force you to think about the online advertising concept.

This is an interesting move from Google and they are definitely raising the entrance criteria to become an Advertising Professional. No longer is it possible to just take the exam and open up the next day as a PPC Consultant; with this exam you really have to know what you’re doing and actually study.

This is a good thing, the previous exam needed to be updated as PPC advertising has evolved and changed over time. There are different concepts to consider, different ways of making your budget work and understanding a return on investment model.

There are not a lot of accreditations in the Internet Marketing world and I know a lot of customers think this area is full of dark arts and black magic, which is why Google’s accreditation programmes are a good thing. I’m not saying that you absolutely have to be accredited to know what you’re doing; it’s just another way to help your customer make an informed balanced decision.

Anyway, we needed to tidy up our own accreditations and get everything ready for our new website launch later this month, so we recently took on the new exam. How did we do? Have a look below.

If you’re looking for advice about pay per click or just a second opinion, please feel free to contact us on 01635 550431.