NHS South Gloucestershire is a Primary Care Trust whose aim is to provide and plan health services for approximately 258,800 people who live in South Gloucestershire.
Part of their continued development plan is to forge closer ties through effective partnerships with organisations and local people. Part of that process is to bring more health services closer to local people by effectively communicating them through an interactive and informative website.
NHS South Gloucestershire required a new website after their previous one became out of date and hard to navigate so after producing a website project brief, they proceeded to tender for a new public facing website and following a comprehensive tender process Generate UK won the project.
“We chose Generate UK because of their obvious enthusiasm and commitment to service. This project demonstrates a significant investment by NHS South Gloucestershire to help increase communications within the local community and it is imperative that we get it right. After a rigorous tender process we believed that Generate UK’s partnership approach to their clients gave us the comfort we required to take that next step” Sue Pratt – Communication Manager, NHS South Gloucestershire.
The project involved building a new public facing website which complied with W3C web content accessibility standards and conformed to priority level 2 AA. The site was to be built upon Sitekit content management system and the design was to take on a clean, concise and attractive look and be compliant with NHS guidelines and colour scheme. Overall the design, structure of the site and information was to enhance the end user experience and be reflective of the South Gloucestershire population.
The Generate UK project team worked with the PCT’s communication team and through detailed project scoping were able to understand the exact requirements. This was fully documented and used as the base for the project to move forward to the design phase. Through the production of wire frames this enabled the designs to be structured in a clean and precise fashion taken into account all sections of the website’s navigation, usability and accessibility.
The result: Generate UK used their online project experience and proven methodology to produce and deliver and excellent new public facing website for the PCT. http://www.sglos-pct.nhs.uk/
Generate UK, a dynamic and commercial thinking digital marketing company based in Newbury, Berkshire offer professional web services and a number of other related online marketing services that would add value to any commercial and public sector organisation.
We are exceptionally happy with our new site, Generate UK have excelled during the project through excellent communication, creativity, online knowledge and overall project management. We now have a website that is easy to navigate, is far more interactive and presents NHS South Gloucestershire’s information and services to the local community which is easy to assimilate thereby forging closer relations. The next step is to create a staff area for the site to help increase the levels of communications with our employees – Fiona Reid – Head of Communications, NHS South Gloucestershire
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