You’re currently reading Generate UK’s Top 20 Digital Marketing ideas. Over the course of the next month, we’ll be sharing our experience to help you marketed your business on the Internet.

Feeds are also known as RSS. There is some discussion as to what RSS stands for, but most people opt for ‘Really Simple Syndication’. In essence, the feeds themselves are just web pages, designed to be read by computers rather than people.  News feeds allow the user to see when websites have added new content. The user can receive the latest headlines and video in one place, as soon as it’s published, without having to visit the websites you have taken the feed from.

The big benefit to RSS is that individuals can opt-in to content of interest and totally control the flow of information that they receive. If the quality of the content in the feed declines, users simply remove the feed from their RSS reader and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion.

If you would like to learn more about how RSS feeds can help your business, contact us on 01635 550431,