The Fish Brothers Group is a multi franchise, family owned car dealer group based in Swindon. They offer new and used cars as well as contract hire, servicing and parts. In a competitive market, Fish Brothers were keen to identify new ways to promote their annual sale and at the same time improve their communications with customers and prospects.

Fish Brothers Group were looking to promote their inaugural sale, entitled The Big Sale, this is a large scale event aimed at increasing car sales in the run up to the new registration plates. Via previous marketing activities, Fish Brothers already had a well qualified email marketing list, so they decided to embark on an email marketing campaign.

Email marketing is a fast and effective way to communicate with your customers. Segmenting your data based upon previous interests means that your emails can be highly targeted, which will increase your click through and conversion rates.

Fish Brothers’ list was split into different interest groups based on car manufacturer; it was then split down further based on Fish Brother’s own criteria which determined what type of communication the recipient would receive.  In addition, each email included a unique code and voucher which ensured that each email was unique.

The major benefit of email marketing is that it provides the ability to look at the campaign statistics, which enables the marketing department to make more informed decisions and to continuously improve their email communications.

Sara Hodkin, Fish Bros Group Marketing Manager stated “We chose Generate UK to help deliver a number of complex and tailored email campaigns to form part of a wider sales strategy. The service and execution was excellent and results were brilliant helping us drive footfall into our 12 main dealerships. Since those campaigns we have continued to work with Generate UK where they have helped us set up our own branded email marketing system, provided infrastructure and on-going support through web and email consultancy.”

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A few reasons why you might like to consider our Email Marketing System

• Your own easy to use, flexible email marketing system which is continuously supported and enhanced, meaning your system adapts to your changing requirements.
• No more costs per email; once the system is installed it is branded as part of your business.
• Instant access to analytics to help your reporting and your decision making.
• Supports multi-users across different departments, so you can provide different levels of access to different people based entirely on their needs.
• Still not convinced? Give us a call on 01635 550431 and ask for a demo.