Dance2Xtreme is the online shop of an independent family run business based in Maidenhead, Berkshire. They carry a wide selection of quality dancewear and accessories for ballet, tap, modern and jazz. They also provide the latest fashions for ballroom, gymnastics and ice skating costumes.

Dance2Xtreme have traditionally sold from their shop in Maidenhead, they decided that they wanted to offer their products online as this would provide them with a new route to market. It also meant that they were able to extend their reach and sell to new customers outside of their traditional geography.

Selling products online was a new experience from Dance2Xtreme, so it was critical that their ecommerce system was easy to use and flexible. In particular adding new products, editing products and the fulfilment engine, which automatically creates emails and invoice information for their customers.

The other important factor for Dance2Xtreme was that they wanted to “future proof” their site and offer features that they may not use from day one; this included the ability to offer promotion codes/vouchers, gift wrap service, wish lists and customer reviews.

The Ecommerce system from Generate UK was the perfect fit. It is an advanced shopping cart system that was designed with the business owner in mind. It is very intuitive and runs via a simple control panel where you can manage every aspect of your store, right down to the customisation of your product variations such as size and colour.

The shopping cart scales to support an unlimited number of products and can quickly and easily be managed by anyone without HTML or other technical skills. It even integrates directly with Royal Mail for real time delivery prices, which can be rolled out across the store or changed per product.

The Dance2Xtreme website is an exciting next step for the proprietors; they are looking forward to marketing the website and welcoming new and existing customers to order online. In the future, new products and brands will be added to the store as well as a unique custom dancewear design area, where customers can work directly with Dance2Xtreme to design an exclusive piece of clothing.

What Dance2Xtreme had to say; Lin Sweeney, Director stated “Initially I was very nervous about the whole project until a friend recommended Generate UK. Their knowledge was amazing and they made the whole process easier than I thought it would be. They often went above and beyond what was needed and that I’d signed up for. The site looks great and really easy to operate, thank you for all you help! Lin Sweeney Owner - Dance2Xtreme “

Please click here to visit the Dance2Xtreme website