You’re currently reading Generate UK’s Top 20 Digital Marketing ideas. Over the course of the next month, we’ll be sharing our experience to help you marketed your business on the Internet.

We do advise any company to carry out a regular health check upon their website, although many businesses do struggle to find the time and resource to carry out this activity.  This is understandable due to the day to day pressures of running a company or a marketing team, however this exercise can be invaluable and is critical to understanding how your website is performing against a number of set criteria. These fall within a number of areas i.e. SEO - is your website performing within the search engines, locally and nationally? Usability - how long are people staying on your site? Navigation - are they finding the content they need? Design - does your website provide a good reflection of your business?  All these types of questions need to be asked and analysed on a regular basis.

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