DIY Pest Control has been actively involved in urban and rural pest control since qualifying through the British Pest Control Association in 1991. In 2009 diy-pest-control.co.uk was launched, its aim is to provide the best advice and latest technology to help you to control pests in your home or office.

DIY Pest Control have noticed an increase in natural and organic pest control solutions, and alongside traditional pest control products wanted to support the new site launch by targeting traffic via Google Adwords.

Google Adwords is Google’s flagship advertising product; it offers pay per click (PPC) advertising and site-targeting advertising for customers. Advertisers specify the words that should trigger and present their adverts and specify the maximum amount that they are prepared on a cost per click basis.

PPC is certainly the best way to make an impact and to be visible on the search engines, especially if your organic listings are not quite there yet. We advise clients with new sites to carry out some form of PPC activity while their organic listings mature.

The objective of DIY Pest Controls campaign was to raise awareness, increase traffic and increase sales. It was also a great opportunity to learn and analyse the traffic trends and customer behaviour, as unfortunately this information was not available due to the website only just recently launching.

Initially, Generate UK worked with DIY Pest Control to establish the target keywords; these would be the keywords/phrases that would be bid for in order to attract targeted traffic. Once the keywords had been identified, they were put into relevant keyword families, each family focused on a small number of keywords/key phrases.

The campaign contributed to a huge increase in visits to the site, accounting for as much as 69% of total visits. The increased traffic also contributed to a growth in the number of sales of products, which in turn helped grow the DIY-Pest-Control.co.uk database. Using Google’s own Goals Overview system, it was possible to see how the sales funnel was performing and make informed improvements on the fly.

Rowland Park, Director at DIY-Pest-Control.co.uk stated “I approached Generate UK to help me understand and make sense of PPC as a whole and especially the keywords I needed to target, as I didn’t want to waste any of my PPC budget on words that weren’t going to deliver results. Generate UK showed me that people now search using two, three or even four words rather than just one. They helped me categorise my keywords into groups and structure my PPC approach taking the more generic words and creating more targeted phrases from them. The results were fantastic and the service and insight they provided helped me not only understand the whole process but also delivered me some well needed business, many thanks!”

Click to view the DIY Pest Control website

If you would like to discuss how Generate UK can help you achieve more from your next Pay Per Click campaign, please do not hesitate to  contact us on 01635 550431.