OPISAS launch their new web site on Generate UK content management system
Posted by Mike | Under Business Development, Content Management Systems, Customers, Web News Tuesday Mar 3, 2009
OPISAS is one of the fastest growing international investment companies specialising in providing the latest overseas investments in the most profitable regions throughout the world.
OPISAS are a new business and as a result were keen to stand out in their market and differentiate themselves against their competitors. They were also determined that the web site should contribute to their growth in terms of new sales and marketing opportunities.
A major area of focus was the usability and navigation of the site; early on in the scoping exercise a “three click” rule was introduced, which meant that it should not take the visitor any more than three clicks before landing on a property page. It was also very important that there were plenty of opportunities for the visitor to engage directly with OPISAS, by way of call to actions.
Another important aspect of this project was that OPISAS wanted to make their own updates and add their own content to the web site. This was vital because the quicker a new development could be added, the quicker the details would be available to potential customers. The ability to update and make changes in accordance with their market conditions gives OPISAS a huge advantage in this competitive industry.
Generate CMS provides OPISAS with the ability to amend every page within their web site, and supports search engine friendly URLS. It also has the advantage of being able to provide up to date visitor information on the fly, as well as incorporating the latest Social Media icons to encourage visitor interaction.
Tom Berry, Senior Partner of OPISAS stated “The challenge for Generate UK was to build a brand new website that needed to meet a number of objectives, those were; a great design, easy to navigate, encourage call back and ultimately sell property. The website is fantastic and it meets all of our objectives and more highlighted during the initial project scoping meeting. Now it’s built we’ve entered into the second phase of marketing the website and Generate UK are doing an amazing job of increasing our presence in all the search engines to help drive targeted traffic to our site, we’re really happy with how things are progressing”
Click to view the OPISAS web site.
If you would like a demonstration of the Generate UK CMS or would like us to quote on your design requirements, please do not hesitate to contact us on 01635 550431. If you’ve already launched your site, why not talk to us about growing your Internet Footprint.
Very nice! good info
Good info on PPC! Let this comment take as discussion, as I want to ask few some facts from you about pay per click. Do you think that pay per click is important for every webmaster? How much ppc expense (in percentage) of your income do you think is ok to incur? Actually, I have no experience about PPC, as I never used it for my websites and still I am gaining a lot of customers and sales. I am not going to say anything about my way of working because I do not want you to consider this comment as spam. But visiting my site can give you more information about how I am gaining thousands of customers in short time without PPC. I visited your blog because I am collecting information about the webmasters, campaigns and anything about pay per click that’s why when I saw your blog is great, I could not stop myself sharing something. In my opinion PPC is only beneficial if you optimize keywords and use the most relevant keywords only! Let this discussion going on? What are your views? Your Blog is really a great one! Maintaining a blog like yours is not an easy task, yet you did that! Congrates! - Any Comments? - Thanks - Regards
Hi Jespy, thanks for contributing to our blog. You’ve raised a lot of interesting points about PPC. I’ll try to respond as much as possible….
Q - Do I think PPC is important to every webmaster?
Not really, it depends on the type of site they have and the objective of that website. For example, if it is a brand new ecommerce site in a market that is already dominated in the SERPs, then PPC could be a the only way to market. The short answer is that it depends on the site.
Q - How much ppc expense (in percentage) of your income do you think is ok to incur?
Good question, however once again comes down to site and campaign objectives. For example, the same new ecommerce site in a competitive market may be happy to take a hit on PPC in order to generate traffic, branding, sales and signups; knowing that they can sell more profitable to existing customers. There is no right or wrong answer here, it depends on the customer.
Hope this is useful..