The Donnington Grove Estate is set in a delightful and secluded position on the outskirts of Newbury and is overlooked by the historic Donnington Castle. Donnington Grove is famous for its championship grade golf course, which was designed by Dave Thomas, designer of The Belfry.

Donnington Grove was keen to showcase their recently refurbished conference facilities and major investments into their restaurant areas and new menu. They were confident that once visitors had experienced these facilities for themselves, they very likely to return and share their experience.

The brief was to deliver an email marketing campaign; the objective was to raise the profile of Donnington Grove and encourage new visitors to come and experience their services. It was agreed that four emails would be sent over a period of four months and be used to support different catering experiences.

Generate UK worked closely with Donnington Grove in order to come up with a desired customer profile, this criteria was used to select the email recipients most likely to respond to Donnington Grove’s offer. This resulted in a more targeted email campaign, which increases the return on investment.

Using the 9 steps of Enterprise Email Marketing; Donnington Grove was confident of the project plan presented by Generate UK. And because there were 4 emails being sent, there was a lot of data to analyse, this ensured that informed decisions were being made to improve the response rate for each campaign.

The results of the campaign were well received by Donnington Grove, each email recipient was asked to print of a copy of the email they received in return for a free glass of wine. The results were very favourable compared to other local advertising methods. There was also an increase in the number of “conversations” about Donnington Grove, which bodes well for the future.

Christopher Strong, General Manager of Donnington Grove stated “We were thrilled with the response and will certainly repeat this initiative for other areas of the business” 

Click to view the Donnington Grove Golf & Country Club web site

If you would like to discuss what an email marketing campaign could do for your business please do not hesitate to contact us on 01635 550431. If you’re already doing email marketing, ask us about how our analytics system can increase your open rates.