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We try to keep the blog free of obvious advertising and use it more as a source of information for our readers and customers. However in the case of this post, we thought it made sense for us to provide you with more details about our pay per click campaign management solution. We’ve done this because we know there are many companies out there who are considering running a pay per click campaign for the first time. Whilst we would obviously like to have the opportunity to work with them, we would also like to provide them with information that we think would be useful to them, especially if they have never worked in this area before. The guide below is an overview of what we offer, it is also (in our opinion) a guide that companies can use to benchmark against.

Dedicated and Professional PPC Campaign Managers

The success of a PPC campaign is dependent on being able to analyse data and quickly act upon this information. This is why it is very important to have a dedicated and experienced account manager who works with you to understand your campaign objectives. Your account manager will then work within the campaign team to research and identify the right keywords and phrases to bid on, they will also create the right PPC Ad copy designed to compel people to click.

Specialist PPC Software for Accurate Tracking

We have our own in house PPC software that allows us to run multiple campaigns across multiple platforms via one console. This is very important for larger scale campaigns as it allows us to analyse and track across the different search engines and consolidate this information. This level of information means that we can measure the success of your campaign at any time of day or night; therefore you know the impact of every pound that you spend.

Campaign Management Consulting

We work with you to understand your campaign objectives from the very beginning to the end result. This means that the campaign solution we provide you is completely optimised towards your individual company goals.

Pay Per Click (PPC) Campaign Management Services Include:

Bid management

• Budget management
• Bid management
• Keyword and key phrase research
• Copywriting and landing page improvements
• Tracking and measurement reporting
• Click fraud appraisals
• Dedicated and professional account managers
• Specialist inhouse software
• Analysis of competition

Summary

The intention of this blog post was to help people understand what type of service they should expect when they outsource their PPC campaign management. There’s lots of additional information and related blog posts if you would like to learn more. Alternatively, we’d be happy to hear from you, even if it is just for a quick chat about the types of things you should be wary of when you do PPC for the first time.

So whatever stage you are at with your own PPC efforts, we wish you luck. If you think there is something missing from our services, post a comment below, we’d love to hear from you.