Basic Rules of Search Engine Optimisation
Posted by Mike | Under Internet Marketing, Search Engine Optimisation Sunday May 11, 2008Before reading this post, we recommend that you get Generate UK - Digital Marketing Blog delivered directly to your email inbox
Listed below are the most basic rules to follow for SEO purposes. We recommend that you follow these simple rules for each page of your web site.
- Search engines feed on keywords, these are the phrases that users type in when they are looking for a web site about a specific topic. It is important that you research what keywords or phrases are being used by your potential visitors. Decide what your primary keyword or phrase for each page is, then also have 10-20 secondary keywords.
- Use your primary keyword for your title tag, many web sites do not use this function properly. The title of the page is what is shown in search engine results and when people bookmark your site. Use the keywords carefully, if your page is about horses but your title is the name of your company K C Willows Ltd, the chances of you being found under your chosen keyword is reduced.
- The meta description is what comes under the main title (usually in bold) in search engine results. The is affectively a short summary of your site or page and a great opportunity for you to reaffirm your keywords and secondary keywords. It’s main aim should be to tell the visitor what they are likely to find on your site if they click through.
- You may hear people talk about meta keywords, this used to be an important part of SEO and an opportunity to solidify your primary and secondary keywords. Unfortunately, meta keywords were open to abuse (known as keyword stuffing), so most of the major search engines pay little attention to them now.
- There are two types of search engine optimisation, on page and off page. On page optimisation means using headlines to introduce your content, using bullet points correctly and generally making good use of paragraphs etc. If you use images on your site, ensure that these pictures are named, ideally as one of your main keywords.
- We have already mentioned the importance of creating unique content. It is so important that we have to mention it again. If you pay a copywriter, do not be afraid to check their work via www.copyscape.com and insist on guarantees that their work is original. If you have an ecommerce site and sell similar products to other sites, take the time to make sure your product descriptions are different.
- Think about your keywords and make sure they are included as part of the content, being careful not to over do it. Too many keywords on a site can look bad and be perceived as keyword stuffing.
- Unless you are using it as an example, we recommend that you stay away from “text speak”. It is not unusal for this type of writing to be used on some of the more popular social networking sites, however it is not good as search engine fodder.
- Work hard to ensure that spelling and grammar are correct and in order, if you’re writing yourself then take time out before proof reading, as it is easy to go word blind when you have been working on a document for a while.
- Do not be fooled by the kind offers of unknown companies to submit your site URL to directories on behalf of payment. The basic premise of this is that the more links you have the greater your site will rank in the search engines. This is not true, it does count to some degree, however hundreds of links from useless directories that no one visits will not help you.
- Similarly, be wary of who you exchange links with. Historically, exchanging links used to add to your search engine juice, not any more. Some senior Google staff have gone as far as hinting that there are no benefits at all from recipricol links.
- Do not buy links unless they are for advertising purposes and traffic generation purposes only. Buying links for SEO purposes is no longer valid and a waste of your money.
Hi there! I am thoroughly impressed with your knowledge of Ppc Search Engine Management. Your insights into this article about Ppc Search Engine Management was well worth the the time to read it. I thank you for posting such awsome information. Signed James Kryten on this Day Saturday.
These are the things that I’m actually looking for with regards to SEO! right now, we’re very busy with our webpages of our Checks main site which includes Miniature Schnauzer Checks and we need some more tips on how to create traffic and get impressive search results! Thanks for sharing these ideas!
excelent and well written article. already bookmarked and ready to send to friends trying to give them better insight on what seo is about
I too am impressed by your knowledge. Sometime all SEOs need a reminder of the fundamentals, and you do a good job in reminding us that title tags are important in almost every aspect, and also made it clear that reciprocal links aren’t what they used to be.
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Interesting. But I don’t agree with you about buying links. Buying links work. Google know that it works that is why they are trying to convince people that it doesn’t work. The only drawback with buying links is that it is expensive and the webmaster might remove your link.
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