SEO Tips for Social Media Sites

Posted on January 26, 2012 by Mike in Digital Marketing, Digital Marketing Tips, Social Media, Web 2.0/3.0 | Leave a comment

A 2011 report on social media use was released in December by comScore which is an analytic agency headquartered in Virginia, United States with more than twenty five locations in North and Latin American, Europe and Asia Pacific. It is a global authority on the metrics of the digital domain and a valued source for “marketing intelligence” worldwide. By utilising surveys and analysing web analytics and net usage it is a tremendous resource for business, advertising and digital marketers.

The white paper published “It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed” is a must read for any e-commerce professional business stratifying social media for 2012. Some interesting social media statistics from 2011 include:

Networking sites now reach 82% of the worlds Internet population (aged fifteen and up)
There are currently 1.2 billion regular internet users around the world
Microblogging sites such as Twitter and Tumblr reached 1 in 10 Internet
Facebook accounts for 1 in every 7 minutes spent online worldwide

SEO (Search Engine Optimisation) is the science of improving the visibility and traffic of a website in organic search results to raise ranking in search engines.

This enables the content of your business site to be placed in the fast lane of internet traffic for maximum exposure. SEO techniques can be applied to a variety of types of searches including video and image content. If you are comfortable with the importance of SEO in the success of your website you may not have considered that it plays an important function in the success of your social media profiles as well. By correctly employing SEO methods in the structure of your social media profiles and content you can stimulate readership and reactions to your main business blog or website.

Here are some examples of easy search engine optimisation elements that can be added to your social media accounts. In most cases web addresses provided inside social networking are “do follow” and a perfect place to take advantage by placing anchor text in introductory profiles. Consider optimising every element on your profile for search value.

Twitter

Profile name and photo should be brand or business name (SEO Title)
Keyword density in biography section of profile
Include company website
Twitter biography sections are used for keyword search in Klout

Facebook

Profile name and photo should be brand or business name (SEO Title)
Keyword density in the ‘About’ section of the profile
Include company website
Include relevant content in Fan Page format in link format.

The first 18 characters of your description of the link provide the SEO Title of the status update and have search value.

Google Plus

Profile name and photo should be brand or business name (SEO Title)
Include company website
Include Google+ Page for business
Hyperlinks provided in the Introduction section of your page are ‘do follow’ links with SEO value
Keyword the “Occupation” section as a Meta Description

Profile name and photo should be brand or business name (SEO Title)
Target keywords for “Your Professional Headline”, “Summary”, “Specialities” and “Skills” sections for ranking in the LinkedIn search according to LinkedInfluence

Generate UK offers strategic e-commerce resources and optimisation services. Contact us to learn more about making the most of your digital marketing program.

Retooling Web Design for 2012

Posted on January 19, 2012 by Tom Edwards in Internet Marketing | Leave a comment

The New Year brings new objectives and goals to ramp up your social media strata to propel your business growth in 2012. The first place that many organisations will begin is an evaluation of the business website which is the foundation of your e-commerce and the first impression that many of your clients will have of your product or service. Rarely are we given the opportunity to make a new first impression so your goal should be to make a memorable, professional impact with your website.

A redesign of a business website should be done with clearly articulated brand image and goals. A reminder of who your target audience is and what they are looking for in terms of purchase or service needs. Are you selling a product that has a specific lifestyle component? Ascertaining what is useful and desirable to your niche market and incorporating those elements or interactivity into your site is important to source new clients as keep existing customers engaged with your product or brand. If your business website is informative but lacking in features that will help foster a personal connection to your brand, it is time to consider redesigning your site so that it can realize its potential as the most powerful tool in your marketing arsenal.

Design and Layout

Ask sources external to your organization for an opinion your business website. How appealing are the graphic design elements? Is there ample white space to allow for action items and points of interest to be highlighted? Is there too much space and empty regions in the page layout that can make the site design less engaging to users? Evaluate the look and feel of your site and make notes on areas that could be improved.

Navigation

What is the load time of your website? If you don’t have an answer to that question you are not alone. Many small to midsized businesses do not routinely review their web analytics from a strategic standpoint. How long does it take for your domain to load? Review images and graphic elements, navigational menus and multimedia items for browsing performance. If your business site is not fast and easy to use, your customers will simply move on to one that is. You rarely get a second chance to make a first and lasting impression.

Social Media

Web 2.0 principals are integral to website design as user needs and expectations have changed. Viewers are no longer satisfied with a dictatorial format and demand interaction and the opportunity to provide feedback and engage in a personal way with your business information, product and promotional activities. Enhance your relational marketing approach by utilizing social media plug-in buttons that encourage your niche community to propagate your business through social media networks. Design your site to facilitate ‘easy sharing’ of information and harness the power of social media crowdsourcing to drive traffic and business opportunities to your website. And don’t forget quality content, the driving force behind all successful websites.

Mobile Layout

With more than 20% of web page views coming from mobile devices in 2011 (the trend for mobile browsing shows no sign of slowing down) it is essential for every business website to be compatible for viewing on mobile devices such as Android, iPod and iPad. HTML5 is the standard for mobile browsing and should be incorporated in your plan for 2012 to ensure you are not limiting your audience (and your promotional potential) to Flash enabled clients only.

Search Engine Optimisation (SEO)

What is page rank? What is your website page rank in relation to other business competitors within your niche market? A thorough examination of your website may point to some issues including Google penalties for dead links and other site issues which will negatively impede your website performance and your ranking. An SEO professional can pinpoint problems and suggest improvements that will have an impact on the overall success of your site.

Generate UK is a multiservice e-commerce agency the provides web design, strategic social media planning, content provision and SEO services for product marketing and business to business clients. If you are considering a website redesign for your organisation in 2012 please contact us to learn more about getting top promotional performance from your domain.

The Four Step Social Media Strategy

Posted on January 18, 2012 by Mike in Digital Marketing, Social Media, Web 2.0/3.0 | 1 Comment

It is one of the most cost effective and powerful new tools for business. Social media is tantamount to casting a larger net into the digital domain to crowd source clients, leads and networking opportunities within your niche.

Enterprising businesses keen on expansion and growth have immersed themselves in social media quickly to be represented on a variety of networks without much thought or strategic planning. While there is a clear advantage to exposure on a variety of sites, a disorganized approach can impair your brand image by diluting focus and dispersing audience.

Can poor social media strategies actually penalise your SEO and marketing efforts? Of course they can. An unmonitored Twitter account can be hijacked and if left unchecked move to infect and inconvenience your followers. For small and medium sized businesses it is best practice to assign the role of social media responsibility to a dedicated staff member for continuity and consistent maintenance. But with a solid plan in hand and clear goal setting, social media will power sales and promotional growth.

Step One: Social Media Marketing Plan

Articulate your goals and make them tangible. What are your measureable outcomes for evaluating the efficacy of your social media marketing? Depending on your niche you may measure results in direct sales or leads. Web traffic analytics can also provide an indication of the impact of social media tools in action. Applying basic marketing fundamentals reiterate your target market and the social media tools that you plan to employ to not only reach your customers but engage them in a meaningful two way dialogue.

The success of any social media campaign is strongly reliant on the consistency and frequency of interaction. You should be providing content regularly and responding to feedback in a prompt way maintaining an active presence on all social media networks you employ. Also diligently tidy-up your networked community by removing “bots” or spam accounts that may have followed you.

Step Two: Profile Creation

Consistency is an important attribute of successful branding. Your social media profiles should be professional representations of your overall marketing image. Use a high quality graphic for your logo. Employ Meta tags to enhance Google’s meta-description of your business, product or services for search and choose your keywords well. Use anchor links inside your social media profile descriptions as most are “do-follow” and valuable SEO opportunities. Lastly ensure that your profile is the same on all social media networks for a polished effect and encourage employee accounts to use the same description for consistency.

Step Three: Content Sourcing

Participants in social media are as a target market, enlightened consumers who are ‘net savvy’. When sourcing content for your social media streams it is important to consider that a one-way dialogue of only your products and services may present as biased or uniformed about the niche industry. It can limit the scope of your social media reach. What is best is to source content and articles, Tweets and re-shares of posts that will be of interest to your target market. By varying the source of your information a business can present itself as an authority in the niche by remaining knowledgeable and informed on the topic matter. Be discriminating about the content you share. Check your link and the information carefully before sharing it with your social media community and do not waste others time by sharing poor resources that have no intrinsic value to your customers.

Step Four: Integrate Website

Social media plug-ins are available to be added to any business or personal website. It is best to allow yourself to become established in some of the networks before encouraging customers to ‘follow’ you on Facebook or Google+ which enables a business to present a polished and active social media presence. When visitors to your site share your posts or aggregate your products, information and incentives they are building expressing a degree of loyalty to your brand. Reward them with your attention and appreciation to build a strong community around your brand.

Are you ready to get serious about your social media strategy? Contact us for advice and a customised plan to have social media feed your business success in 2012.

What is Social Media Crowdsourcing

Posted on January 10, 2012 by Mike in Digital Marketing, Social Media | Leave a comment

You may have heard a great deal in recent online news about “crowdsourcing”, the latest buzz word to describe utilising principals of gamification and social networking to drive traffic to websites as an effective SEM (Search Engine Marketing) tool. The first reference to the term can be traced back to an article which appeared in Wired magazine in 2006 “The Rise of Crowdsourcing” by Jeff Howe.

The principal of basic crowdsourcing acknowledges that modern technology makes it possible to reach out beyond typical geographic limitations to recruit and collaborate with solution or product providers efficiently. In a cost effective way traditional crowd sourcing enables a business to acquire human resources, skills, ideas and talent from around the world, while using access to the expansive competitive environment to save on products and services. In essence, the more vendors you have vying for your business the better “deal” you are going to get with more options to choose from.

Conversely while classic crowdsourcing was product or service based, the new era of social media crowdsourcing has a different commodity. Opinion. The evolved consumer responds to endorsement by trusted peers more readily than by gimmick or standard advertising conventions. The benefits of online crowdsourcing can be employed in social media strategy to expand the promotional reach of your product or service by branching into popular social networking domains to target your niche market. To generate brand familiarity or presence in popular networking sites. With social media crowdsourcing it is not the number of vendors but the number of potential and existing customers you can stimulate to provide WOM (Word of Mouth) endorsement of your company. Social media crowdsourcing is yet another new and exciting component of the digital marketing mix that can be planned and professionally structured to provide measurable results in your SEM campaign.

Comfort and Familiarity

Have you ever visited a webpage with a banner advertisement for a product that you frequently use? What emotion is elicited when you see that product represented on an unrelated page that you are interested in reading? Consumers have a strong affectation to the brands and services that they frequently use. By placing your organisation on appropriate but popular sites you are generating a personal connection with your existing customers. This goes a long way to enhancing the customer’s loyalty with your organization as it implies customer focus, and an effort to be engaged in the types of sites your customers have a vested interest in. It proves to your customer that you view them to be of value and not just another number.

The Power of Enthusiasm

The foundation of social media is peer share and approval. The excitement of the “social media share” is to demonstrate knowledge or expertise and a preference for the product or service with others within the social network. We are familiar with the phenomenon of “viral video” and the incredible speed with which news item or clip can receive millions of visits in a matter of days by recommendation and sharing in virtual domains. While negative opinion can travel equally as fast, a business with a solid social media crowdsourcing plan can harness the momentum and inclination to share positive feedback and endorsements to help drive traffic and interactions to a business website.

Social media crowdsourcing (like standard crowdsourcing) recognises that there is much to be gained by casting a large net out into an ocean of possibilities. Growing companies turn to social media professionals to articulate promotional goals and evaluate opportunities to utilize social media crowdsourcing as part of an effective digital marketing mix.

What do you think, is crowdsourcing for you? Have you seen crowdsourcing work in a corporate environment.

Fabulous Flowers Goes Live

Posted on December 20, 2011 by Kim in Blogging, Customers, Digital Marketing, Events, Other stuff, Web Design, Web News | Leave a comment

Earlier this year, Generate UK was contacted by a company based in Abingdon and Oxford, Specialising in Flower Displays and Floral Art called Fabulous Flowers. This was a project that instantly caught our eye, as we spotted a great opportunity to let our creativity run wild, creating a great looking website for an amazing up and coming company.

Thanks to a great idea by the owners of Fabulous Flowers, Gary Cooper and Matthew Taylor, we split the website into 2 halves, 1 dedicated to the sale of Gary and Matthew’s handmade collections and bouquets, the other dedicated to the promotion of the events they have provided for and their best works.

This demonstrated Fabulous Flowers passion to be set apart from the rest of the market, demonstrating their attention to detail and individuality. By using eye catching colours and large, vibrant graphics, Gary, Matthew and everybody at Generate UK agreed that the site could not have looked better.

Why not check out the site for yourselves at: www.fabulousflowers.biz

A Domain by Any Other Name

Posted on December 19, 2011 by Tom Edwards in Digital Marketing, Internet Marketing, Web 2.0/3.0 | Leave a comment

Clients who are considering the launch of a new domain today have the benefit of limitless resources online and industry professionals who can provide analytical advice on choosing the right name for optimal traffic results. Aside from the quality of content that is provided on your website, establishing a name for your site with a high domain authority is by far the most important element which will either make or break the success of your online commerce.

Customers who have held a domain for a long period of time but have failed to realize traffic and promotional results from an aesthetically appealing website may wonder what if anything is wrong with the design. More often than not the design of the site is not the issue but rather problems with direct navigation, content or strategic key word density. Appearance and appeal will not compensate for lack of qualitative site architecture and elements that will literally pull traffic to your site.

Evaluate Domain Performance

The age of your website can be a detriment to its performance in many ways. The standard rules which applied five or ten years ago are now outdated both in terms of structure and interactivity. We know that Web 2.0 (which enables your customers to rate, bookmark and aggregate your content) had a tremendous positive benefit on web and relational marketing. Therefore any commercial website missing 2.0 interactions is not performing to its full potential by increasing reaction and promoting search results.

Downloading free software for Alexa can provide a first step in understanding how your website is performing in relation to other leaders within your industry. Compare page ranking and keyword searches that are driving traffic to competitor sites. Once you understand where you are on the sliding scale of site performance, the next step is to seek out a professional site audit that can pin point any issues and provide a list of recommendations in a comprehensive plan to elevate your domain in search engine results.

To request an audit of your domain and website click here.

Retooling Your Domain

Customers who have held a domain for a long period of time but have failed to establish positive page rank or draw traffic may be faced with a difficult choice of re-branding their website more effectively with a new domain. The idea of modifying a domain name can be uncomfortable for most having invested a great deal of time and marketing effort to date. However if your domain is not providing results there is a definite advantage to considering the option.

The benefits:

A new domain can be selected which has high end-user potential and SEO value for “exact match” keyword search results
Previous domain can point traffic by automatic re-direct to your new site
New page link URLs can be optimized
New site map can be submitted to Google including mRSS feed, Atom feed and text files
A review and correction can be made of any errors which may be creating a search penalty
Integrated Web 2.0 features that are keyword optimized to support search and improve ranking

The integrity and quality of your brand has not changed over the years, however the fundamentals of web marketing certainly have. The performance of a website for promotion, lead generation and commerce is a critical component of any successful marketing mix. Invest in actualizing its full potential with our services and support.

How to Win the Game of Engagement

Posted on December 14, 2011 by Tom Edwards in Internet Marketing, Social Media | 1 Comment

From the onset of social media in the early nineties it appeared that the most successful networks were measured by the number of followers acquired. Adopting the classic rules and methodology of advertising where “bigger was better” when it came to audience size. The larger the audience the more promotional potential, and even today advertising rates are still based on the quantity of the audience, but not necessarily the quality.

Times are changing. In a media overburdened modern age we know that millions of individuals around the world still have a MySpace page. They have friend’s lists and favourite pages which are book marked and if you were to look at the size of the community based on numbers alone you would conclude that MySpace is a very large and successful social media outlet. But when was the last time you heard anything about MySpace in the news? And while MySpace was an important stepping stone to modern social media sites such as Facebook and Google+ it has faded into obscurity like GeoCities did in 2009.

But why?

MySpace learned a key lesson somewhat late in the game, and one that web marketers are finally starting to embrace. Offering free space or profile accounts does an excellent job of recruiting a large number of users to any platform. But while their profiles remain you will find most signs of interaction between the individual and their page are dated 1-3 years ago which is the digital equivalent of a ghost town. It is utterly valueless to pay for advertising based on profiles for individuals who have long since abandoned them. Platforms without a high level of user sharing, rating and interactivity are ineffective at sustaining interest over the long run.

Would you want to invest your advertising to an empty room? The importance of user engagement is tantamount to the success, retention and growth of any online community.

Interactivity and Calls to Action

Take a look at the report of findings from Social Bakers which provides statistics and analytics for social media platforms. One of the first things you will notice is that the early adopters of Google+ enjoy a higher rate of engagement with their online community. Another interesting observation is that the Google+ presence on Facebook has more than twice the engagement rate of Facebook itself, on its own platform which points to a more successful conversion of content and media to user base calls to action for Google+.

It appears the motivation to share and aggregate information on Google+ is more successful than any other application which may be due to its user focused design or simply due to the fact that the platform is enjoying due attention during its introductory phase. It’s new and people love it because it offers so many interactive tools that are useful for business and personal needs. So far, it is doing a better job at engaging its community than Facebook, the world’s largest social network site.

Source: Web December 9, 2011 www.socialbakers.com

Consumers have changed and what we are witnessing is the demise of the passive observational structure of advertising and promotion online. Your customers have a need to be involved and engaged with your product. They have a need to express their opinions and provide recommendations for content that they have enjoyed or found to be personally meaningful and useful. Mass marketing strategies of “spamming” clients with information to generate leads or sales from your website can no longer be expected to provide a positive return on investment.

Evaluate your own website from the perspective of user interactivity. If there are minimal opportunities for your clients to participate then carefully consider what elements and strategy should be implemented to enhance your site in order to win the game of customer engagement.

Mobile Design and Website Optimisation

Posted on December 11, 2011 by Mike in Customers, Digital Marketing, Mobile and Apps | 1 Comment

One of the most frequently asked questions by our clients is whether their website should be optimised for viewing via mobile devices such as the iPhone, iPad or Blackberry.

Organisations with a classic website interface should not only be examining how their website appears from an aesthetic point of view on these mobile devices, but testing the navigational layout of the site to ensure that information can be accessed easily.

You have heard the saying “you only get one chance to make a good first impression” as it is applied to business practices. This is most certainly true when designing your website. The appearance of the site is only half of the equation. What you want to accomplish is a formative redesign which focuses on a positive user experience which is interactive and easy to use on any size or type of digital device.

How important is this redesign to the overall impact of your website? Recent statistics show an overwhelming increase of web browsing by mobile devices. Culturally the way that your global audience views content has changed overnight.

According to Facebook’s 2011 statistics more than 350 million users access their site using mobile technology which accounts for roughly half of their user base. What is more interesting is that the trend shows no sign of slowing down and organisations can expect a robust growth of mobile access and demand in the future.

A check of your Google Analytic information will reveal how many of your own customers choose to access your site using mobile devices. Click here to contact us for an evaluation and review of your site analytics.

Making Your Site Mobile

Size Matters – Is your website optimised for a smart phone screen size? A quick check on a mobile device will conclusively point out any problems with your existing web design. Does the lay out still have integrity on a smaller screen or are there areas of the site that are cut

Non Optimised Website Template While this website for a popular UK furniture retailer is appealing when accessed on a desktop or lap top computer with catalogue quality images, it quickly loses it’s efficacy on a small mobile screen. The pictures are too small to be engaging and the text is blurred and difficult to read.

What is your overall impression of the screen shot? Does it make you want to interact with the site or does it feel over crowded and somewhat complicated to view? What about the ability to navigate the site? Are you able to view links or buttons that would make it easier to access the information you want? As a landing page, what is the draw to investigate further?

It is too small isn’t it? Far too cluttered and appears difficult to use.

Mobile website optimisation

A redesigned site for mobile access may appear to be less appealing. Notice the streamlined design of the layout and ample whitespace. The purpose of providing spaces between the hyperlinks is to make it easy for touch screen interactions. There is room deliberately engineered for a “fingertip” to select the hyperlink accurately.The ordering of the hyperlinks is another method of driving traffic to your “sell pages” concisely directing attention to elements such as sales, special promotions or offers.

It is a fresh, clean and intuitive design intended to make browsing the site while “on the go” easy and enjoyable.

2. Stash the Flash? – Using Flash graphic elements is something that works well when viewed on a desktop or laptop screen. It will load slowly on some networks and depending on the extent to which it is used on a website. Furthermore we now know that the Apple products iPhone and iPad will not render Flash graphics. Since more than 20% of mobile browsing takes place on one of those popular options, to include Flash would inhibit a quality experience for about 20% of your customers. There are other new options that can be incorporated into your website redesign including Javascripts or HTML5 which are universal.

Google Guidelines

Google provides resources offering an explanation of features which should be built (or avoided) when designing business to business or consumer websites for mobile access. W3C also provides an excellent resource “Mobile Web Best

Practices 1.0” which is well worth reviewing when evaluating the performance of your website on mobile platforms.

These recommendations include:

Avoiding pop up windows
Use a linear layout
Avoid tables
Limit scrolling to vertical orientation
Avoid large or high resolution images• Minimise keystrokes
Minimise top of screen navbar interactions

Are you interested in joining a real time discussion of mobile web design elements and concerns? We will be scheduling live conferences using Google+ Hangout. Please contact us for more information.

Google+ Partners with Involver for Intuitive Social Marketing

Posted on December 1, 2011 by Mike in Digital Marketing, Social Media, Web News | 1 Comment

“Nothing is more exciting than developing systems that retrieve, process and manage millions of pieces of content from across the web. It’s even better when you’re working with the largest brands in the world.”
— Noah Horton, CTO and Co-Founder of Involver©

From San Francisco California the brand marketer, social network application and interface developer Involver announced it would be the launch partner for Google+ Pages. Involver represents over 400,000 brands and advertising agencies including notables such as Nike, Cisco, Warner Brothers and American Apparel. The innovative organization is a Preferred Developer of Facebook and a member of its internal marketing team. It now brings its powerful Social Markup Language (SML™) to maximize the potential of Google+ by creating dynamic brand pages.

Involver will be launching a beta with twenty recognized brands to demonstrate the community management capabilities as well as the marketing potential of the new social network. Google+ is the first social networking platform to enable organization of participants and viewers into unique groups for target marketing.

Benefits

•   User friendly social media dashboard (AMP) Audience Management Platform
•   Simplified method of creating and deleting Google+ circles that are assigned to Pages
•   Ability to transfer or delete members of circles easily
•   Provides qualitative analytics and app management
•   Access to free applications (and professional plug-ins) to enhance user experience and reporting on your Google+ Pages
•   Paid applications add effective call to action (CTA) elements to your Google+ Page

There are a number of free applications that anyone can access through the Involver dashboard which include photo galleries (Kiva, Flickr), YouTube, RSS Feed and Twitter. Static HTML empowers users to create framed pages with custom images for professional looking pages while innovative tools such as Scribd allow for direct upload of .pdf documents and content to your Google+ Page.

What is exciting is the Klout plug-in which enables businesses to screen Klout users by level of influence to specific markets for product promotions and offer a coupon or special incentive directly to your target market. The Involver Coupon App allows for other types of coupons to be created and posted. Enabling customers to +1 rank certain incentives and offers also creates an action to drive traffic employing social proof which is a key element in creating viral marketing opportunities by crowd endorsement.

A number of paid access services (Professional, Business and Enterprise) are available for organizations starting from a few hundred dollars per month into the thousands, depending on the level of subscription. High end analytic applications which have effective “call to action” such as Social Quiz, Stories (which can be used for sharing customer endorsements) as well as the ability to add Flash capability are available at the Enterprise level which require a Social Markup Language (SML) licence through Involver.

To visit the directory of applications available visit the Involver website here.

While Facebook remains the number one social media outlet for private consumers it is clear that Google+ is emerging as the an intuitive platform to successfully target marketing and advertising for optimal results, evolving as a powerful business tool.

According to Internet World Stats there were 2,095,006,005 online users as of March 2011. What value is that audience to your business? Talk to us about designing your social media and brand strategy.

If you would like to connect with us via Social Media, please visit the following:

Google Plus – Search for your favourite brand by adding “+” in front of your next Google search, for example +Generate UK

The Poppy Factory Website Goes Live

Posted on November 16, 2011 by Kim in Blogging, Business Development, Customers, Web Design, Web News | Leave a comment

Earlier in the year Generate UK were delighted to be selected to design and build a brand new website for www.poppyfactory.org.

For nearly 90 years, The Poppy Factory in Richmond, Surrey, has been making poppies, crosses and wreaths for the Royal Family and the Royal British Legion’s annual Remembrance Day appeal. Since 2007, The Poppy Factory has also been placing wounded, injured or sick veterans of all ages into jobs.

Focusing on boosting employment prospects, The Poppy Factory has found and matched employers with clients, and in many cases, part-funded their clients’ first year’s salary, to allow for training into their new role. In June 2011, The Poppy Factory announced its plans to help 500 wounded, injured or sick ex-Service men and women into mainstream employment over the next 5 years.

“A great year and all thanks to you…I feel stronger, fitter and more confident than ever expected entirely due to your kindness and help. I couldn’t have made it without you. The Cotswold Canal Project is just one of the jobs that has given me a new lease of life.”
Paul , ex-Light Infantry

To find out more about the fantastic service they provide visit thier new website at www.poppyfactory.org.

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