Instagram & Facebook – Why?


A few hours ago I read that Facebook had acquired Instagram for $1bn… aptly enough, this news came to me via my Facebook feed. There’s also an official release here from Mark Zuckerberg My first thought once I checked the legitimacy Read more

Return On Influence: The New ROI


There is not a single activity in business which is exempted from a query regarding return on investment.  Focused strategic planning and expenditure to optimise your e-commerce mix is known to be an investment worth making for product and Read more

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Generate UK Receives Prestigious Awards

Posted on May 10, 2012 by Mike in Digital Marketing, Social Media, Web Design, Web News | Leave a comment

Generate UK recently won not one but two awards for website development projects. We’re obviously very proud to be recognised in this way and delighted to be working with such great customers, such as The Poppy Factory and Universal Networks.

The full press release announcing our wins is below.

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Digital marketing company receives best in class and outstanding achievement awards from Interactive Media Council.

Newbury, Berkshire, UK (PRWEB) May 4, 2012 – While buzz surrounds concepts like email marketing and social media solutions, one company is not only well ahead of the pack, but has the awards and accolades to prove it.

Generate UK, a digital marketing agency, was recently honoured with two coveted awards from the Interactive Media Awards, one for Best in Class in the Data Network category and one for outstanding achievement.

“We are extremely proud to be recognised for these awards, especially with such high scores and in such competitive categories,” said Mike Robinson, director of Generate UK. “It is a testament to the quality and professionalism of our team.”

The Best in Class award is the highest given by the IMA. It represents the best in planning, execution and overall professionalism. To be awarded, a site had to successfully pass through a comprehensive judging process and achieve very high marks in each of the judging criteria; this is an achievement that only a fraction of sites in the IMA competition earn each year.

The award for Outstanding Achievement is the second highest bestowed by the IMA and is challenging to win. The Poppy Factory website excelled in all areas of the judging criteria and represents a very high standard of planning, execution and overall professionalism.

“We would like to thank the IMA and also our fantastic customers, whom it is an absolute pleasure to work with,” Robinson said.

Generate UK is an award-winning digital marketing agency based in Newbury, Berkshire. They provide web design, web development and digital marketing solutions, including SEO, email marketing, social media, video production and mobile applications.

For more information about Generate UK, contact:

Mike Robinson
mrobinson@generateuk.co.uk
01635 550431
@generateuk

www.facebook.com/generateuk

www.generateuk.co.uk

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Should your company SEO and PPC campaigns be run by the same team?

Posted on May 3, 2012 by Mike in Pay Per Click, Search Engine Optimisation, SEO Tools | 2 Comments

Whether you have experience first-hand or outsource you organic and paid search, you know that both play a large role in the success of your site. If potential customers can’t find you, then how are you ever going to get their business?

A highly ranked website can get thousands or millions of website visitors per month, depending on the keywords. This is a good thing because the traffic is free. Of course, depending on how your campaign is run, this traffic may not be completely targeted to your product or service. When a website cannot rank well for keywords in its niche, it then becomes necessary to essentially “buy” traffic, PPC or Pay Per Click advertising. If you do this correctly, the money you spend to get visitors to your site will pay for itself – this is the goal of course, it may sound simple but as anyone who has tried it can attest, it’s not so cut and dry.

Despite their differences, PPC and SEO are almost one and the same thing. They both aim at helping a page rank high and earn revenue from increased inflow traffic. Though one can outsource the SEO and do PPC in house or vice versa, it may be best to have the two managed by the same team of professionals. To see how these can be beneficial to the company, let’s see how the two campaigns complement one another.

More exposure

SEO and PPC may be different in operation but their results are the same- provide maximum visibility and high ranking for a page. Combining these two will definitely increase exposure twofold in the search engine results pages. This helps rank the pages very high and also increase its authority with search engines.

Getting more back links

It is common knowledge that the many back links one has, the higher the search engines rank your page. PPC can help in creating more back links to your page. Someone using PPC can link to your pages directly and link to you, hence up your SEO ranking.

Keywords research

A PPC campaign can easily help you research and analyze if particular keywords are effective or not. The PPC campaigns are quick to set up and they give you the results faster and more cheaply than when you use the keywords in SEO directly, only to realize months later they are not working for you. Before you incorporate the keywords, it’s best to run the PPC campaign first the use them for SEO campaign. This is much sensible when your campaigns are done by the same team.

Reliability of campaign team

When you already have a team running your PPC or SEO campaign, you know if you are comfortable with it and if you like the results you are getting. If you like their output, then it makes sense to have them run the other campaign you want to have going. There is no need to go looking for a new company you have no working relationship with to run the new campaign when you already have one that gives you good results.

Visibility in the social media scene

Social media today is a great platform for advertisements and PPC are doing very well in these sites. If you are running PPC campaigns on the social media, you will be able to get information about the market that will help you strategize on your SEO campaign. Using the same company to do the campaigns will give you and edge because they already know what is working for you and will not waste resources researching the market. Social scene also opens up a whole different marketing platform for your company.

The flip side of having the same company run both campaigns is that you may end up not getting your money’s worth if your team becomes unreliable or takes shortcuts with research. They might cost you more, especially if you are not knowledgeable of how the two campaigns are running.

Sam is a marketer and blogger who enjoys learning about new tips and techniques. He is also a contributing writer for a site that focuses on improving ecommerce conversion rate.

Below is an interesting Infographic that explains some of the differences between SEO and PPC.


Top SEO’s to follow on Twitter

Posted on April 19, 2012 by joseph in Search Engine Optimisation, SEO Tools | 2 Comments

There are over 300 million users all over the world using Twitter, all tweeting about something in general whether it’s something personal or for their business. Some sending a few tweets every day, to a few hundred tweets every day. Each tweet can only be 140 characters long, but don’t be fooled, you can discover a lot in this little space.

As an SEO individual myself I use twitter daily. Not just to tweet, but by following the right people that give me vital information every day.  There are certain people that I would highly recommend to follow on Twitter if you work in the SEO industry as they really do have an influence on what you can do.

At the recent ‘LinkLove’ Seminar at Distilled in London, I was lucky to meet some of the biggest names in the Industry from the likes of Rand Fishkin, Wil Reynolds, Will Critchlow and many more. Throughout the course of the day we were handed out name after name of little gems to follow on Twitter in the SEO world. I have documented these below along with some others who I feel are really worth following on Twitter.

Top SEO to follow on Twitter
 Rand Fishkin - @Randfish - CEO and founder of SEOmoz, tweets regularly on inbound marketing, SEO, start-ups and entrepreneurship. Well worth following.

Will Critchlow - @Willcritchlow - Runs Distilled, and co-founder with Duncan Morris in 2005. He has worked with some of the biggest websites in the World.

Wil Reynolds - @Wilreynolds - Founder of SEER interactive and enjoys helping his clients grow their business. Tweets regularly on link building and many other aspects of SEO.

Mike King - @iPullRank - Director of Inbound Marketing at iAcquire (Former SEO at Razorfish and Publicis Modem) a very cool guy!

Martin McDonald - @searchmartin - Compulsive SEO & online marketer. Works for Expedia, one of the biggest travel Websites in the World.

There are many others on Twitter that are worth following, but the 5 above are the most influential. I have created a separate list of others that are also worth following.

@Jane_Copland – Jane Copland

@neyne – Branko Rihtman

@TomAnthonySEO – Tom Anthony

@gfiorelli1 – Ginaluca Fiorelli

@webseoanalytics – Web SEO

You can follow us on Twitter by searching for @GenerateUK or you can find me on @GenerateUK_Joe.

In addition to the above list and with a more UK focus, below are notable Tweeps to follow from the recent BrightonSEO event (held surprisingly enough in Brighton)

@kelvinnewman – Kelvin Newman – Master of ceremony and organiser of BrightonSEO. Awesome UK event and top man, thanks Kelvin for organising such a great event.

@philipsheldrake – Philip Sheldrake – Amazing insight into Semantic web and trends for the Internet, really passionate about “Internet of Things” and actually planter of some very scary ideas… Xbox Connect sitting in the room watching you!

@pierrefar – Pierre Far – Part of the Google web spam team, obviously the font of all knowledge when it comes to Google search, shares information willingly, just make sure you listen carefully for the nuggets.

I hope you find these people as influential as I do and I look forward to interacting with you all on Twitter or maybe in the future. If you think I have missed anyone from the list, comment below or Tweet us. We’re happy to add others!

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Top Tweets from BrightonSEO

Posted on April 18, 2012 by Mike in Internet Marketing, Search Engine Optimisation, Seminars | 1 Comment

BrightonSEO has now been and gone, and what a great event it was too. Congratulations to Kelvin and everyone else involved with the organisation. If it continues to grow at the same rate, they might need to use Brighton’s sparkly new football stadium to host everyone next year.

Now that the dust has settled, and in true SEO list style, below are my top tweets using the #BrightonSEO hashtag

If I have missed a great tweet, ping me a message and I will add it

 

 

 

 

 

 

 


Generate Advantage from Generate UK

Posted on April 17, 2012 by Dan Gascoyne in Other stuff | Leave a comment

Don’t get caught out by advertising a price that is not competitive or a product that has been discontinued.  Typically a business will spend a considerable amount of time carrying out price comparison tasks. This task is usually carried out by an expensive in-house resource that will look at each product range on your own site and compare it with your online competitors.  This data usually becomes out of date very quickly as your competitors are also doing the same.

Generate UK now offers Generate Advantage, a unique service that compares your advertised price on all your products against your competitors.  We track this information on a daily basis and report back to you.  ReportCompetitor price analysiss will be emailed to you each morning will show the latest price and stock levels of each product including changes which have occurred since the previous day.

Weekly/Monthly reports are generated with statistical data on each product. Price changes are graphically displayed comparing each company over a period of time.

Daily Competitor Price and Stock Tracking

Typically if the information is displayed on your competitor’s website then we can track it. Reports can include and display price and stock levels for each of your competitors with information presented in a clear and easy to understand manner.

Better Visibility of your Competitor Price Changes, Product Ranges and Focuses

How often are your competitors changing their prices and what are they changing them too? With Generate Advantage you will be able to clearly see where the price shifts are occurring as well as being able to see what products have been added and removed helping you to identify possible future focuses of your competitors.

Competitor Activity at a Glance Competitor price and stock tracking

Whilst number crunching plays its part, visual representation is equally important in order to quickly identify which of your competitors is the most active and the cheapest.  Using this information you can then prioritise which competitors should be tracked.

Maintain Competitiveness, Profits and Options

The longer a product is tracked, the richer your data will become and from your weekly and monthly reports you will be able to better spot seasonal trends, patterns and market demands which in turn will aid your own pricing and stock strategies.

Don’t Let Your Pricing Model Let You Down

With the combined efforts and hard work to make your website a success through a combination of SEO, social media and paid campaigns a poor pricing model can stunt the growth of your business.

  • Do you know if you’re too expensive or too cheap?
  • Are your perceived main competitors your actual main competitors?
  • Are you stocking and promoting the right items?

If Generate Advantage is of interest, let us help you find the answers to the above questions, contact us now for more information.


Instagram & Facebook – Why?

Posted on April 9, 2012 by Mike in Blogging, Digital Marketing, Featured, Social Media, Web 2.0/3.0 | Leave a comment

A few hours ago I read that Facebook had acquired Instagram for $1bn… aptly enough, this news came to me via my Facebook feed.

There’s also an official release here from Mark Zuckerberg

My first thought once I checked the legitimacy of the story was to tip my hat to the founders of Instagram…. I can’t imagine how they are feeling right now after picking up such a large cheque (with stock) for an application that was until very recently an iPhone only app. Fair play to them!

They’ll be a lot of noise now about whether Facebook have overpaid, that might be the case; however for me it’s a pointless argument because the fact is that Facebook have paid because they perceive a value in Instagram, so I was keen to look into this in more detail.

Generate UK view on Facebook purchase of Instagram

Instagram The Facts

For those of you not bit by the Instagram bug or indeed users of any other mobile device apart from iPhone; Instagram is a free photo sharing application that allows users to take a picture, or use one from their albums and apply a filter and then share said picture. The picture is shared with your followers on Instagram and via other social platforms you choose to integrate with, for example mine is connected to Facebook, Flickr and Foursquare. Below are some quick facts to provide you with a general understanding of Instagram:

  • Instagram launched on the App Store in October 2010
  • Instagram has 13 employees
  • In April 2012 Instagram announced it had 30 million accounts
  • When Instagram was launched on Android earlier this month, it received one million downloads in twelve hours.
  • Over 1 Billion photos have been uploaded

Where is the value in Instagram?

At first glance it is not easy to see why Facebook paid $1bn for Instagram, especially when you consider that Yahoo purchased Flickr for an apparent $35m in 2005. However to use that as an argument would be shortsighted, the world is a different place than it was in 2005… it’s certainly more mobile and this could be the first clue as to where Facebook see the value.

Another classic business move would be to block out other potential competitors, it is easy to overpay for something desirable if there are other potential buyers hovering… if this was the case (and we may never know) then it’s often only a big offer that will win the day.

There was talk and rumours last year that Facebook were developing their own photo sharing application, this news came in via Techcrunch,  this never made the light of day and if it had, could it have competed with Instagram? Indeed, is it possible that Instagram was already better than what they could have created in such a short space of time?

When Instagram was launched on the Android platform last week, it experienced 1 million downloads in 12 hours. I accept that it won’t continue at this level, however this suggests that it is a still growing platform. They’re already at 30 million users, how long will it take them to get to 50 million users. We’ve already seen what momentum can do this year with Pinterest, which is now the third largest social network.

So for me, $1bn does feel like a hell of a lot of money. However, it is possible to start piecing together a strategy of where Facebook will see future value. An option not mentioned above is that Instagram is currently not monetised, whilst I think they would risk losing users if they introduced ads to the platform, I am sure that this would have been discussed…. even a simple business model of selling new filters, ad free apps, links to ecommerce for prints etc would be options for Facebook.

My gut feel is that the world is becoming more mobile, this is a move that enables Facebook to learn more about that world and leverage one of the greatest “mobile only” applications… it could be a small price to pay, especially if you remember Facebook’s previous attempts at mobile. It would certainly be very difficult and very expensive (if not impossible) to compete with Instagram now, with little chance of persuading users to another platform.

The Future

Mark Zuckerburg has already said “That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.”

Personally, I will continue to use Instagram. The fact that Facebook own it now is only good for me because I feed a lot of my pictures through to my Facebook wall. I like the simplicity of this and look forward to seeing more users come to the Instagram platform.


SMO Periodic Table and App Map

Posted on March 30, 2012 by Mike in Blogging, Infographics, Social Media | 1 Comment

Anyone who has gone through school knows about the periodic table of elements. InMotion Hosting has recently taken a spin on this popular table and made the SMO (Social Media Optimisation) Periodic Table and App Map. You can easily post this on your website or print it out. But, just how effective is this table?

Going on Facebook or Twitter and posting your heart out only works for so long. If you really want to make the most of your social media presence, then you need to do a little more to impress your followers. Not only that, but you need the right apps to back you up. Otherwise, you will spend hours and hours doing what an app can do in several seconds.

When you look at the SMO Periodic Table and App Map, you can easily see what you should be doing to gain followers and credibility. This table will also show you what apps help you do the most in the smallest amount of time. While there are a lot of icons near the top of the table, there is a handy legend at the bottom that will make translating the icons much easier.

While the table is rather crowded and a little hard to look at initially, it will get easier if you sit down with the table and understand all the icons and messages. The ideas presented by this table aren’t new, but they are useful and they have worked for years.

If you are trying to do better with SMO, then this table is indispensable. Instead of having to read a long book about how to best use social media, you can quickly reference the table. While you will need to really sit down with the table to make the most of it, it is very useful for both amateurs and professionals.

 

Brought to you by Juliana from InMotion Hosting, a VPS Hosting provider based in Los Angeles. Check out all her tech Twitter tactics on @JulianaPayson.


Sticks and Stones: Why Managing Online Reputation Is Important

Posted on March 28, 2012 by Mike in Online Reputation, Social Media | Leave a comment

Online Reputation Management (ORM) can make or break you in terms of business success. Your online reputation can do much to drive traffic to your website or deter it depending on what your customers can find out about your organisation online. In exactly the same way as negative word of mouth can spread faster than wildfire, so too can negative comments, blog posts or feedback about an individual, product, service or brand.  The key difference with online reputation is that the Internet has a far longer memory and span of reach which can do some serious damage to your digital marketing efforts for a long period of time… especially with Social Media playing such a vital role in many businesses.

A search check of Google will reveal if there is an issue.  And if you find nothing?  That’s great news. But what if you do find something, what should you do to address it? What if you have created this content yourself in the form of a comment, post or social media discussion that reflects poorly and is one that you wish you could remove? If you are like most businesses you may have been unprepared to uncover negative mentions of your organisation and uncertain as to what steps are required to remedy the situation and get you back on track to a clean online abstract.

The Internet has a long memory.  So does Google cache.

Timing Is Everything

Search Engine Result Pages (SERPS) are easily reviewed to determine harmful content.  Keywords such as personal or business name are generally used to identify the presence of damaging comments or issues of concern.   We often recommend that you “Google” yourself once per week to check for threats to your online reputation in order to address them in a prompt manner.   Check through the search engine pages (at least the first ten pages of search results is recommended) as not all comments will rank in the top 1-5 pages but can cause damage and missed business opportunities nonetheless. If the problem exists beyond page ten you can rest assured that it will present few (if any) problems for you.

The best approach is to ensure that you are responding to all reactions and interactions with your business name and brand as soon as possible.  Much can be inferred by the lack of response to both positive and negative feedback.  For instance, a business that does not respond with gratitude to positive comments may be regarded as “uncaring” or “aloof” in terms of its relationship with its customers. Consequently a business that does not address (correct or defend) negative comments can be viewed as concurring to the complaint. Lack of refuting from the business can look very bad.  Be sure to comment to all reactions on your site and externally wherever possible.

Removing Content

The easiest comments or content to take down from a website or social media channel is naturally your own.  But where the comments have been made by a third party it can be difficult to issue a takedown of the material in a quick manner.  Your goal should be to work to resolve the issue with the content provider or host to demonstrate the damage that the comment is doing to your online business reputation and request (politely) a takedown of the material as soon as possible.  If the request is made in a courteous way and in a positive conflict resolution mode, it is likely to be removed without issue.  In some extraneous circumstances legal action may be required.

Keeping It Clean

There are two types of services that an SME might consider to address their online reputation management.   There is an option of a onetime flat fee service for a “clean up” of a particular issue or to restore the business to neutral results.   This service provides a search of pages one through twenty and focuses on individual removal requests to authors or web hosts.   Once the content has been removed from the hosting website a separate request can be made direct to Google to request removal from Google Cache.

Depending on the size and budget of the organisation a monthly fee and ongoing service might be the best assurance to prevent new problems from emerging.  A monthly fee can also provide a quantity of social media posts or positive article content that can help increase the volume of professional results in search which will also help to push negative comments into less frequently viewed pages (beyond page ten of Google).

Below is a great infographic from VentureBeat that explains the concept.

Source: venturebeat.com via Mike on Pinterest

 

Concerned about your online reputation management?  Talk to our digital marketing professionals at Generate UK to develop an affordable strategy and content plan for your business.


Best free SEO tools available online

Posted on March 25, 2012 by joseph in Search Engine Optimisation, SEO Tools | 5 Comments

There are many SEO tools available online today each having their advantages and disadvantages. Some of them are free, some ask for a donation and some simply charge a flat fee.

In going to discuss the best free SEO tools available online today, which I use on a daily basis and quite frankly couldn’t live without.

So for all those SEO’s out there that can’t budget for an SEOMoz membership or any other subscription. Here you go.

Searchstatus – Searchstatus, all one word, is a plugin extension for the Internet Browser Firefox. Unfortunately its not available in other browsers yet but Im sure they are working on it as it really is a great tool. Its extension adds a small menu to your browser toolbar and shows a number of statistics for the webpage that the user is viewing. These 3 parameters are Page Rank, MOZrank and Alexa Rank, 3 key factors when accessing the value of a certain page on a Website. Other valuable tools it has are the WebPages Meta details, WHOIS record, sitemap.xml, robots.txt and many more. I really couldn’t work without this.

SEOMoz free toolbar – The SEOMoz toolbar is only available on Firefox and Google Chrome and again is a vital tool which I use on a daily basis. It can be found here http://www.seomoz.org/seo-toolbar.  It’s great of SEOMoz to deliver this brilliant tool as it’s packed with so many different browser features that it makes life easy for many SEO’s. When installed, it simply displays other important Website parameters like Page Authority, Domain Authority, Server Destination, the number of backlinks and many others. The SERP’s overlay option is also very useful when undertaking link building, as you can see how valuable a site is before even opening it in the Search Results. Under each result in Google for example there will be a small section explaining the Websites statistics.

SEOMoz Toolbar, free SEO tools

Link Diagnosis – Out of many tools out there to check a websites backlinks, I would really recommend http://www.linkdiagnosis.com. You can input a competitor websites URL in and depending on how many links the Website has it usually brings up a report quite quickly. You can export this report to a CSV file on Excel and then filter out everything you don’t need. You’re then left with a list of your competitor’s links with all the values of the pages where their links actually are. A great resource when link building for competitive terms, you can leave a report running in the background whilst you undertake further research.

Google Search Engine – Quite simple the Google search engine is the best free SEO tool out there. By simply using certain commands in the Google search box you can view certain results. Check out what your competitor is doing, after you have these tools stated above you can search for your primary keywords and see exactly how powerful your competitors are. What are they doing different to you, what are the top results doing different to the lower results. Establish a trend and compete to rank for those terms. A good search commands to use in Google..

SEO inurl:(links|resources)

This will bring up results in the search engines that are related to SEO and have the words links or resources in the domain. An example result would be www.seo.co.uk/seo/links.htm. This is a links page with external links related to SEO.

Screaming Frog SEO Spider Tool – A great piece of software courtesy of Screaming Frog, it’s a tool built by SEO’s for SEO’s. Easily downloadable to your desktop and it is a vital tool when analysing any URL. It grabs all sorts of data and vital stats, which doing manually would take a very long time. There are many Websites on the Internet that offer tools similar to Screaming Frogs, XENU for example.

There is a paid version and a free version; the free version does do a sufficient job, you can grab a Websites Meta details (including character length), 301’s, 404’s, header tags, alt tags and much more. This can all be downloaded to a CSV file and can then be filtered to the information that you need. It’s a Great tool for analysing your competition as it shows the amount of links going to each individual page along with other vital information needed for any SEO when analysing a Website. Or if you take on a new client, take a look at their current site through the tool and you will be able to see what needs improving or fixing etc. Its very fast too, a Website with 1000 pages takes no longer than a minute to complete. This saves me a lot of time and effort, so I hope you all can cut your time and benefit greatly from this great tool too.

Download Scream Frog SEO Tool

Thank you for reading our latest blog post. Have you used any of these tools? Do you have your own contribution for best free SEO tool? Please feel free to use the comments below to get int touch with us.


Return On Influence: The New ROI

Posted on March 21, 2012 by Mike in Digital Marketing, Featured, Infographics, Internet Marketing, Social Media | Leave a comment

There is not a single activity in business which is exempted from a query regarding return on investment.  Focused strategic planning and expenditure to optimise your e-commerce mix is known to be an investment worth making for product and service based organisations.  We know that social media performs but for Marketers around the world, the new ROI is Return on Influence.

So what is your social media influence worth?

Or more importantly how does that influence translate into sales or distribution growth?  What is the bottom line benefit of your digital marketing and how do you measure it?  SEO quantitative analytics and a qualitative evaluation of engagement provide the answer.

Search Engine Optimisation (SEO) is designed around website metrics and engine algorithms that specifically measure the result of activities on web traffic and customer interactions.   The science of it creates measurable analytics that report the success of protocols intended to increase exposure and traffic to your website.  The more traffic you have the more business opportunity you can generate in a similar way as word of mouth generates sales leads and product endorsement.

I thought the following infographic, originally from The ODM Group was a good visual reference.

How to Evaluate Return on Influence

Page Views vs. Unique Visits

An impressive business website has a large number of unique visits each month.  But a closer look at the individual page view rate for the site may give a more valuable insight as to the efficacy of the content and overall information engagement. You can’t learn much from a book if you flip through the pages quickly, right? What is the retention rate of something read in haste?  Naturally it is very low. But an investment in varied multimedia (such as infographics or video) well organised site infrastructure and compelling content will increase your web page views and brand recall.

Page Rank

When you search something in a browser (such as Bing, Firefox or Google) how likely are you to click on the webpage results on page four, or five?   If you are like most people it is unlikely that you will look beyond page three of results for the product, service or information that you are seeking.  Page rank can give you an indicant of how search engines value the relevancy of your business website within your niche.  A page rank of three is average.  Focused content, SEO and social media supports can improve that ranking.

Comments and Sharing

Quality customer engagement is the goal of every digital marketing program. While a large volume of visits may generate some impressive statistics, drawing a crowd to your product or services not difficult. Having them engage at a personal level with your brand however is key to converting traffic to sales.  How can you tell if they are engaged?  It will reveal itself in comments and re-sharing of information (Tweets, Facebook Likes or through other sharing options).  Someone who takes the time to comment is an informed prospective customer and one that may ultimately make a purchase judgment or decision (or influence others regarding your product by endorsement).  Consider comments on your website to be a successful connection made.

It is important to remember that marketing is not strictly a numbers game in the age of the informed prosumer.  It is about fostering an authentic connection with your customers in a way that is meaningful for them.  Build brand loyalty with focused digital marketing strategic expertise offered by Generate UK to build a strong online influence in your niche.


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